ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO PROJECT REPORT ON “ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO” UNDER GUIDANCE OF: MR. ASHISH SAIHJPAL (FACULTY‚ MARKETING) SUBMITTED BY: AKHILESH MITTAL ARVIND JAIN BIPIN SINGH KARAMJEET SINGH PAWAN KUMAR (MBA II SEMESTER‚ 2008-2010) UNIVERSITY BUSINESS SCHOOL‚ LUDHIANA 1 ANALYSIS OF MARKETING STRATEGY OF COCA COLA AND PEPSICO CHAPTER 1 INTRODUCTION TO BEVERAGE INDUSTRY 1.1 BEVERAGE Any type of liquid specifically
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COLLEGE OF ARTS AND SCIENCES SCHOOL OF TECHNOLOGY‚ MANAGEMENT‚ AND LOGISTIC INTRODUCTION OF MANAGEMENT (BPMN1013) RESEARCH OF CASE STUDY PREPARED BY: GROUP 11 TABLE OF CONTENT 1.0. Acknowledgement…………………………………………………3 2.0. Case study 2.1- Case 1- McDonald’s : Grilling Up an Empire……………….4 2.2- Case 9- Sony Corporation : An Evolution of Technology…14 2.3- Case 10- Nike :Spreading Out to Stay Together…………….23 3.0. References…………………………………………………….….42 ACKNOWLEDGEMENT Special thanks to
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Learning and Cybernetics‚ Kunming‚ 12-15 July 2008 DEVELOPMENT AND IMPLEMENTATION OF AN E-RESTAURANT FOR CUSTOMER-CENTRIC SERVICE USING WLAN AND RFID TECHNOLOGIES CHING-SU CHANG‚ CHE-CHEN KUNG‚ TAN-HSU TAN Department of Electrical Engineering‚ National Taipei University of Technology‚ Taipei‚ Taiwan E-MAIL: s2319004@ntut.edu.tw‚ s3310382@ntut.edu.tw‚ thtan@ntut.edu.tw Abstract: Traditional restaurants only provide passive service where waiter can only deal with customer’s order by asking
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Although‚ McDonald’s‚ with more than 32‚000 local restaurants serving more than 60 million people in 117 countries each day‚ has a number of fast food outlet competitors across the countries such as Burger King‚ Taco Bell‚ KFC‚ Wendy’s‚ it is currently the leader of the industry in market capitalization with a cap of $39.31 billion. Supplier bargaining power The bargaining power of suppliers of McDonald’s is high because McDonald’s restaurants use the same products from the same suppliers and it
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A. Corporate Overview and Financial Performance: PepsiCo‚ Inc. is one of the most successful consumer products companies in the world‚ with 2000 revenues of over $20 billion and 125‚000 employees. The company consists of: Frito-Lay Company‚ the largest manufacturer and distributor of snack chips; Pepsi-Cola Company‚ the second largest soft drink business and Tropicana Products‚ the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the
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CASE STUDY PEARL CONTINENTAL BY: MEHWISH MUMTAZ MFA I-D 2nd SEMISTER WHAT IS CASE STUDY? Case studies : • are written summaries or syntheses of real-life cases based upon data and research • require you to isolate and think through the key issues involved against both theory and the larger comparative environment • identify appropriate strategies for the resolution of the ’case’ • weigh the pros and cons of the remedial options/strategies
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Prof. Millan Restaurant Marketing Plan Carsten`s Classic Diner Plan Outline * 1.0 Marketing Vision * 2.0 Ideal Customer * 3.0 Remarkable Difference * 4.0 Core Strategy * 5.0 Product/Service Innovation * 6.0 Marketing Materials * 7.0 Web Plan * 8.0 Lead Generation Plan * 9.0 Lead Conversion Plan * 10.0 Service Experience * 11.0 Marketing Calendar * 12.0 Critical Numbers * 13.0 Marketing Training Game Marketing Vision Carsten`s Classic Diner
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80’s Jazz Restaurant [pic] -Let’ go back Business Plan Prepared by: Zhao Meiyuan‚ Date: 22/03/2010 Address: 66 High St‚ Northcote‚ VIC 3070 Phone: (03)99887766 Fax: (03)99886677 The contents of this document are the property of 80’s Jazz Pty Ltd and cannot be copied‚ released or used for any purpose unless authorized by 80’s Jazz Pty Ltd. All intellectual and property rights remain with the property holder. Contents Executive Summary
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1920’s Study GuideName:_____________________________ Date:______________________________ Period:____________________________ U.S. History Study Guide: 1920s 1. Explain the largest impact of Lindbergh’s solo flight across the Atlantic. 2. A researcher uses census data from 1900‚ 1910‚ and 1920 to identify foreign-born heads of working-class households in Pittsburgh‚ Pennsylvania. He discovers a high percentage of the same foreign names in all three censuses. Using this information‚ he can propose
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Case Study: Dubai Sports Complex Project Sheikh Hamdan Bin Mohammed bin Rashid Sports Complex (Dubai Sports Complex) Main Contractor : Saudi Bin Laden Client : Dubai Municipality Products Supplied Material: 1. Porcelain tiles (10x10) 2. Unicroma Series (60x60) 3. Technocroma Series (60x120) Estimated tiles quantity : 12‚000 sq.m. Estimated project value : $300 million Completion date : 2010 Background Sheikh Hamdan Bin Mohammed bin Rashid
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