CASE PREPARATION : SINGAPORE AIRLINES 1. WHAT IS THE ‘SERVICE CONCEPT’ OF SINGAPORE AIRLINES?Singapore Airlines handles a strategy of Service Excellence which means they have to deliver an outstanding service to their customers all the time and on every aspect of the flying-experience. Furthermore they want to provide this high quality service in a safe‚ reliable and economical way‚ so this excellence also has to be cost-effective. Singapore Airlines understands that to give their customers the
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and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people
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Industry Analysis Future outlook and trends For its outlook‚ BreadTalk planned for the China and regional market and rising food cost. This is the largest challenge for the Bakery business. BreadTalk is going to shorten the supply chain and buying in bulk globally for economies of scale. Shanghai is one of the example that BreadTalk have successfully piloted using frozen dough to arrest rising labour and rental costs while maintaining the quality of our products. This is to encourage that BreadTalk
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"Strategic locations are places important to those with the power to make or break you. It thus follows that external trends‚ not local efforts‚ will always decide which locations thrive." Does the rise of regional hubs from Palembang to Melaka confirm or refute this theory? The Malay world first acquired high strategic value because improvements in shipping technology made seaborne trade more efficient than shorter land-based routes. Combined with the increase in demand for goods traded over long
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.................................................................................... SITUATION ANALYSIS ................................................................................................... L’Oréal Canada – Company Profile ..................................................................... L’Oréal Paris Men Expert – Product Profile …………………………………………………… Men’s Cosmetics Market – Industry Overview ……………………………………………… Product Trends ……………………………………………………………………………………………… Consumer Trends
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Singapore Airlines (SIA) began in 1947 as Malayan Airlines in a joint venture between the Malaysia and Singapore governments. However‚ due to political disagreements between Singapore and Malaysia in 1965‚ the two governments agreed to set up separated airlines‚ resulting in the formation of two bodies namely‚ Singapore Airlines and Malaysian Airlines System. Thus‚ Singapore Airlines was established in 1972 after the Republic of Singapore’s Independence from the Malaysia Federation. Singapore
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contributing to the Company’s success. Balancing our lives with God‚ family and career in harmony will lead to happy‚ fulfilled lives. Company History: One of the largest cosmetics companies in the United States‚ Mary Kay‚ Inc. specializes in the manufacture and direct sale of more than 200 products‚ including skin creams‚ cosmetics‚ fragrances‚ dietary supplements‚ and other personal care items. Its direct sales force consists primarily of women who sell full- or part-time through home demonstrations
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Unemployment Rate in Singapore decreased to 1.80 percent in the third quarter of 2013 from 2.10 percent in the second quarter of 2013. Unemployment Rate in Singapore is reported by the Ministry of Manpower Singapore. Unemployment Rate in Singapore averaged 2.51 Percent from 1986 until 2013‚ reaching an all time high of 6 Percent in the first quarter of 1986 and a record low of 1.40 Percent in the second quarter of 1990. In Singapore‚ the unemployment rate measures the number of people actively looking
Free Unemployment Economics Keynesian economics
The Role of Multi-Channel Retailing in the Spa and Wellness Industry in Singapore Introduction Multi-channel retailing in Singapore’s service retail industry has seen rapid growth in recent years as many service retailers in Singapore realised its importance in reaching out to wider customer segments to provide a better customer experience. According to Berman and Evans (2007)‚ multi-channel retailing is a set of activities involved in selling products and services through multiple retail formats
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The PESTEL framework examines the six main macro environmental influencing factors of companies: political‚ economic‚ social‚ technological‚ environmental and legal. These influences determine the future success or failure of the corporate strategies. The political influence include the role of the governments; economics embraces the macro economic factors such as growth rate‚ exchange rates and business cycles; the social component stands for changing cultures and demographics; technological influences
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