MARKETING PLAN FOR A NEW PRODUCT: PIZZA HUT’S ‘INSTA PIZZ’ (FROZEN PIZZA) [pic] MARKETING MANAGEMENT MKT-201 Prepared For AFREEN CHOWDHURY Lecturer Department of Business Administration East West University PREPARED By FAHMID KHAN ID# 2008-2-10-178 Date of submission: 15 April 2010 April 15‚ 2010 AFREEN CHOWDHURY Lecturer Department of Business Administration East West University Bangladesh Subject: “Submission of the marketing plan.” Dear Madam: It
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environment Coke’s strategy had to change. Coke shifted their strategy of focusing on just carbonated drinks to introducing different beverages that catered to the needs of people. They changed their philosophy to think local and act local. The company decentralized the operational and marketing functions and gave local managers more authority. The new structure gave local managers the responsibility for local market analysis‚ new product development‚ and management of the local brand portfolio. With the new
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ATTENTION A = PAN-TASTIC OFFER FREE PIZZA INTEREST I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza DESIRE D = The image of delicious Pizza ACTION A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011 ADVERTISER In Wichita‚ brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15‚ 1958. They had been
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examples Number 2 The NEW and IMPROVED PIZZA HUT Pizza hut has been around for many years. Today‚ it is considered one of the biggest fast food restaurants around the world. Pizza hut exists in many countries‚ and although its menu is the same around the world‚ it learned to adapt to every country culture and heritage by providing services and products that are advertised and sold according to the country itself. Pizza Hut started with only pizzas. And nowadays his menu has expanded and
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_PRODUCT_ Domino’s Pizza has chosen a market follower strategy. The product positioning of Domino’s is delivery in 30mins or less pizza to every customers. At such product promise‚ Domino’s able to implant the top of mind in customer’s mind. The product mix has evolved to include pizza‚ salads‚ sandwiches‚ chicken wings and specialty desserts. Whereas‚ Pizza Hut has always followed "Single brand positioning" called "Pizzas". Pizza Hut also goes with multiple product strategy as Pizza Hut not only sells
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would also like to thank my beloved parents who inspired‚ encouraged and fully supported me in every way possible. Furthermore‚ I would to thank my classmates and friends who helped me. I would like to express my gratitude towards the management of Pizza Hut Sri Lanka for their kind co-operation. This helped me in completion of this report successfully. Also my special gratitude and thanks to industry persons for giving me such attention and time. My thanks and appreciations go to my colleague in developing
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Related the system that have been use by the company to the Management Information System. 1.3 Scope The main scope of this research is limited only to Information System in the company of Pizza Hut Corporation‚ basically not just in Malaysia‚ buat all the information system that had been used to all franchised Pizza Hut in some regions. 2.0 Management Information System The initial concept of MIS was to process data from the organization and present it in the form of reports at regular intervals.
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Pizza Hut Bangladesh Pizza hut is an American restaurant chain and international franchise that offers different styles of pizza. It was founded on June 15‚ 1958 by brothers Dan and Frank Carney in the hometown of Witchita‚ Kansus. Transcom Foods Limited (TFL) started its journey in 2003 as a franchise of Pizza Hut‚ the first International Chain Restaurant in Bangladesh. Type of service: Pizza hut stands for high Quality Fast food in a popular array of complete meals to enrich the consumer’s
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would like to franchise Pizza hut because their primary activity is the operation‚ and servicing of single-purpose Pizza Hut restaurants‚ which offer various combinations of family dine-in‚ carryout‚ and delivery services‚ primarily serving pizza‚ pasta‚ and other Italian-style food items. Pizza hut offers franchises to operate three types of Pizza Hut-branded units at specific locations. The Restaurants are Red-Roof restaurants: pizza and other products approved by pizza hut are sold for dine-in and
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example‚ in the case of Pizza Hut‚ it could be a threat for the company. If it will happen in Pizza Hut then there is possibility that Pizza Hut may lose their customers and the customers may shift towards the new entrants. However‚ for the self-defense of Pizza Hut against the new entrants‚ it is essential that company should be prepared and should make measures to oppose this kind of threat utilized by new companies in the food industry. By following these planning‚ Pizza Hut can be safe from new
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