public conception 11 4.7.4 Social Events 11 5.0 Competitive analysis. (Tina) 12 5.1 Competitors 12 5.2 Points of Difference 12 5.3 Position in the Market 13 5.4 Future competitors 13 6.0 Market segmentation‚ target marketing and positioning (Mila) 14 6.1 Geographic segmentation 14 6.2 Demographic segmentation 15 6.3 Behavioural segmentation 20 6.8 Positioning Map: (Tina) 21 7.0 Product Strategy (Mila) 23 8.0 Price Strategy (Mila) 25 9.0 DISTRIBUTION STRATEGY (Mila) 27 10.0 COMMUNICATION
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Report on Case analysis of California Pizza Kitchen Course (506): Cases in Financial Decision Making SUBMITTED TO: Dr. M. Sadiqul Islam Professor Department of Finance University of Dhaka SUBMITTED BY: Group 21 MBA 16th Batch Department of Finance University of Dhaka Date of Submission April 08‚ 2015 Group No: 21 Serial Name BBA ID MBA ID 1 Farhana Bondhon 16-004 16-615 2 Farha Farzana 16-006 16- 727 3 Marufa Akhter 16-132 16- 657 Letter of Transmittal April 08‚ 2015 Dr. M. Sadiqul
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Consumption in the Pizza Fast Food Industry Today‚ the average American eats 46 slices of pizza per year (about 23 pounds). Buck Jones reports "The business is only expected to grow as the industry continues to expand its product base and revenue earnings through imaginative recipes and creative marketing concepts" (Jones‚ 177). Pizza producers are searching for additional pizza products that will appeal to new markets such as the croissant‚ French bread‚ and other specialty products showing up
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Text Message Recall Market Segmentation The text message recall app that will be presented to the market will provide customers with the ability to recall a text message sent in error. Regardless of the reason for this mistake‚ this app will give our customers a sense of security knowing that when mistakes happen‚ we are here to help. Being that we serve a wide range of individuals across the globe‚ it is imperative that we are able to divide such a broad target market into groups or subsets
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them that Shakey’s is not just all about food but about fun family and pizza. With its vision to be the leading and preferred pizza restaurant‚ it consistently serves the best tasting‚ high quality food through fast‚ efficient and friendly service in a clean‚ fun and wholesome environment. Shakey’s Pizza was the first important pizza chain restaurant in the United States and in many ways pioneered the concept of the chain pizza parlor. It is noted for its unique features: The chains are decorated
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It was a bad omen from the Gods. Just as I had set out for Miss Abigail’s Hut it had started snowing heavily and I was not prepared for it. Maybe I should turn back‚ I banished that thought from my head Miss Abigail may be in grave trouble. I walked along side my horse as the terrain was too slippery and treacherous to ride. The ground was a mix and match of colour‚ some leaves from autumn were still being blown about by the bone numbing Wind of the Milford Sound‚ Dead leaves crunched under my shoes
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Running Head: DOMINO ’S SIZZLES WITH PIZZA TRACKER 1 Domino’s Sizzles with Pizza Tracker Mario C. Pajanil Jr. Batanes State College Author Note Mario C. Pajanil Jr‚ Batanes State College. Mario C. Pajanil Jr is now at Department of Information Technology‚ Batanes State College. Acknowledgement to Mrs. Aracelli Puño for the support in this study. Correspondence concerning this article should be addressed to Mario C. Pajanil Jr‚ Department of Information Technology‚ Batanes
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Central Issue With the small car market in France undergoing rapid change‚ the strategies of yore are making way for newer methodologies. No longer can a car manufacturer simply make a big car for the wealthy and a small car for the less fortunate. For Ford‚ it is critical that they determine their target market for a new addition to their lineup‚ the Ka. But first‚ Ford needs to determine who that target market is by segmenting it in such a way as to determine the best fit‚ which will be their
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CALIFORNIA PIZZA KITCHEN The case we studied this time is CPK‚ which is a restaurant with creative menu‚ high quality of foods‚ nice dinning environment‚ good dinning atmosphere‚ convenient traffic location and etc. The case discussion this time was more focused on the numerical data instead of strategy analysis. Although it’s not so easy for me to catch up with all information that the present group show‚ I think it’s really interesting. The main problem we need to discuss is how to raise the declining
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Papa John’s Pizza restaurants chain‚ owned by John H. Schnatter‚ is based in Louisville‚ Kentucky. The Company is fourth place among pizza restaurants‚ with a 4.1 percent market share. The chain has grown by adding 1290 new restaurants in just 5 years and the Company expects restaurant sales to top $1 billion this year. Papa John’s stakeholders are customers‚ staff‚ franchisees and shareholders. The Company prioritized its stakeholders and community as it shows by varied CSR actions. One of the
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