Q1 Explain Marketing Mix for these Products and Service industries with suitable example of a company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people’s teeth’s are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief
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Analyzing the Marketing Mix Strategy of Apple Inc. Apple Inc. (NASDAQ: AAPL; formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and sells consumer electronics‚ computer software‚ and personal computers Over the last decade‚ Apple has redefined the music business through the iPod‚ the cellphone business through the iPhone and the entertainment and media world through the iPad. Its software includes the Mac OS X operating system‚ the iTunes media browser; the iLife
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users who are: 1. Maximum similarity within each group 2. Maximum difference between groups. Based on recent Marketing definitions‚ Behavioral and Psychographic Segmentation are the definitions that best represent Samsung’s current Segmentation Strategy. There are more segmentation of the Samsung market that are: GEOGRAPHICAL PRESENCE: It has Samsung Guru Segment for rural areas as well as Galaxy segment for urban areas. Samsung is one of the largest manufacturers of mobile phones and it shares
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Dirty Domino’s Pizza On April 13‚ 2009‚ a video emerged on YouTube showing a Domino’s Pizza employee – Michael Setzer – tampering with a customer’s food orders. Doing the filming was Kristy Hammonds‚ who was on the same shift as Setzer when the incident occurred. In the video‚ Setzer is shown stuffing cheese up his nose before placing it on some garlic bread‚ intentionally sneezing on other food items‚ and even wiping his backside with a sponge before using it to wash dishes. In the background‚
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Communication Case Analysis 1|Page Domino’s Pizza Social Media Crisis Situation Communication Case Analysis The Problem The facts that are connected to the problem find their routes in managing 2|Page communication crisis situations based on the social media. Due to an unpleasant incident in one of Domino’s branches‚ the managers were cough by surprise and found themselves unable to cope with it instantly and effectively. On Monday‚ April 13‚ 2009 two Domino’s Pizza employees posted a video on YouTube
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Pronto Pizza is a family-owned pizza restaurant in Vinemont‚ a small town of 20‚000 people in upstate New York. Antonio Scapelli started the business 30 years ago as Antonio ’s Restaurant with just a few thousand dollars. Antonio‚ his wife‚ and their children‚ most of whom are now grown‚ operate the business. Several years ago‚ one of Antonio ’s sons‚ Tony‚ Jr.‚ graduated from NYU with an undergraduate degree in business administration. After graduation‚ he came back to manage the family business
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Be Cool to the Pizza Dude I really liked this essay because it was a personal creed based on life experience and taught me a lot about being respectful and kind and valuing honest work. I really liked how she divided her believes and thoughts into principles. Also‚ my impression after reading this essay was strong based on author’s well-focused thesis‚ organized and engaging paragraphs. Her well focused thesis grabbed my attention and I was engaged with the essay. She started with
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Carry out the following tasks for them and present your research in a professional report Task 1 (P1) Describe the promotional mix used by two selected organisations for a selected product/service. Use a high street retailer of your choice and a business of your choice‚ which provides a service. • Using these two organisations‚ you must describe the promotional mix they use to communicate information about their products or services to their customers. • You should include a description of
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The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively‚ a company can plan a promotion for the right product‚ at the right price‚ and to get it to their chosen market‚ in the right place. Now look at the 4Ps in more
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Promotion Mix Developing Effective communication Identify the target audience Our main target audience are young adult age from 20-34 years old‚ they are either working or schooling. There are other groups which are not our main focus for example children. Children actually can influence their parents the cereals that they will want to have. We will still have to look into the population in a whole. Our main target audience are young adults aging from 18-36 years old‚ young families
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