Promotional mix It is helpful to define the five main elements of the promotional mix before considering their strengths and limitations. Advertising Advertising is any paid form of non-personal communication of ideas or products in the "prime media": i.e. television‚ newspapers‚ magazines‚ billboard posters‚ radio‚ cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you
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businesses might have good products and a wide product range‚ or sold at attractive prices. The company’s at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience
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In earlier days meaning of tourism was basic but now a day’s scenario is totally changed now as discussed by poon (1993) interest of tourists has diverted from popular destinations to more specific and virgin locations to meet their individual needs. These tourists are more adventurous‚ more experienced‚ travel for fun‚ independent and with more cash in their accounts. Special interest tourism is new concept of tourism where there are additions in the type of tourism. Now days it is being created
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MALAYSIA THE IMPACT OF TRAVEL &TOURISM ON JOBSANDTHE ECONOMY CHAIRMAN: Sir Ian Prosser Chairman Six Continents PLC VICE CHAIRMEN: Donald Carty Chairman‚ President & CEO American Airlines Jean-Marc Espalioux Chairman of Management Board & CEO Accor S.A. André Jordan Chairman Lusotur S.A. Jonathan S. Linen Vice Chairman American Express Company Vincent A.Wolfington Chairman Carey International‚ Inc. EXECUTIVE COMMITTEE: Peter Armstrong President & CEO Rocky Mountaineer
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Digital Green catalyses a quiet revolution in India Farmers are improving crop yields‚ using new technologies besides learning video-making skills - thanks to Digital Green which is catalyzing a quiet revolution in the little hamlets of India. Its founder‚ Rikin Gandhi‚ has been named as a top young innovator by the Massachusetts Institute of Technology (MIT). Delhi-based Digital Green focuses on educating farmers about farming techniques through locally produced videos in which local cultivators
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APPROVAL PAGE ANALYSIS STUDY ABOUT PROMOTION STRATEGY AND SERVICE QUALITY IMPROVEMENT OF KOFIELOSOPHY CAFÉ BANDUNG TO INCREASE THE COMPETITIVE STRENGTH By: Muhammad Fakhrizal Rukandi 19008159 A Final Project in Partial Fulfillment Of The Requirement For The Degree of Bachelor Management Undergraduate Program of Management Study School of Business and Management Institute of Technology Bandung Approved by: CHAPTER 1 INTRODUCTION 1.1 Background Nowadays‚ café is one of the
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Tourism: Principles‚ Practices‚ Philosophies Part Five: Essentials of Tourism Research and Marketing Learning Objectives • Become familiar with the marketing mix and be able to formulate the best mix for a particular travel product. • Appreciate the importance of the relationship between the marketing concept and product planning and development. • Understand the vital relationship between pricing and marketing. • Know about distribution systems and how this marketing principle can best be applied
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B. A. PROGRAMME APPLICATION COURSES TOURISM Convenor & Coordinator : Prof. K.V. Bhanumurthy Joint Coordinator : Dr. Abha Mathur 1 Tourism Course Objective The application course aims to familiarize the students with a brief background of tourism‚ its concepts‚ development and scope with special reference to India. Expected Learning Objectives Considering that Tourism Industry is experiencing a phenomenal growth world over‚ a student who has studied this course would
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1) What is meant by (I) Market segmentation Market segmentation is a marketing strategy‚ which involves dividing a broad target market into subsets of consumers‚ businesses‚ or countries that have‚ or are perceived to have‚ common needs‚ interests‚ and priorities‚ and then designing and implementing strategies to target them (II) Product A products is any goods‚ service that are offered to the market to satisfy consumer’s needs 2) Describe all 4 types of consumer behavior with 2 examples for
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The home-sharing company is entering in the line of the traditional hotels and the lodging as it had stepped in the local travel guide services. The company had launched a tool called Guidebooks‚ which allows the renters of Airbnb to share the information about the local business like bars‚ restaurants and much more. Airbnb is also working to develop an autonomous app which
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