MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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politics but‚ it depends on what the topic is about. My parents tell me important things about their political preferences and how I should agree or disagree with their topic to have some type of conversation with them. I will agree with them sometimes so I can please my parents and make the choices they want me to make in my life. I think if I was more educated I would probably enjoy politics and political activities. If I am around certain friends that are older or more educated I will try and talk
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Business Environment of Tesco Group The Macro-Environment consists of factors that may influence an organization externally. This is usually outside of the control of corporations. Examples of factors that may influence a business are changes in interest rates‚ changes in cultural trends and tastes‚ more competitors in surrounding areas as well as greater regulations or changes to government laws. (Pagano‚ Margareta‚ 16 May 1987). A popular method used to analyze the macro-environment is through
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organizations‚ increases women’s rights and ensures their personal security‚ and creates new political and economic opportunities for women across The Gambia specifically the rural areas. Our current project plan is to uplift the women’s political power in Lamin Koto‚ C.R.R. this project will last for 5 years starting from 2012 to 2017. The goals of the organization are: ➢ Promotion of women’s political rights as basis for democracy strengthening. ➢ Information dissemination‚ ➢ Creating
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the YOUTH ENVIRONMENT Chapter 5. & INTRODUCTION overview of the condition of the world’s environment and variations in environmental quality around the globe. It then addresses the adequacy of existing policy responses‚ which provides a context for exploring the roles youth can play in environmental affairs. It examines how these roles might be strengthened through such means as environmental education‚ whose importance and shortcomings are analyzed. The chapter then turns to the role
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An individual’s political attitude can transpire from many sources. These sources can be identified as one’s Personal Background‚ the media’s influence‚ and an individual’s claimed opinion. Personal Background has a large effect on a person’s political attitude because it includes family‚ experiences in a person’s life‚ and that person’s age. People become accustomed to their own lives‚ and don’t realize how much every little thing about you makes you who you are. Political attitude can be based
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participate. Of course‚ there is voting for a new mayor and judge‚ but what are other things besides voting people can engage in? One option may be judging articles in grocery and book stores for their accuracy. This method‚ will keep citizens informed on political issues going on around their area. With new advancing media‚ access to direct sites‚ broadcasts‚ and basically the whole internet all the information needed is at your fingertips. Another way to participate is by contacting local officials. Appealing
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Chapter#4-Political Culture and Ideology In the textbook‚ American Political Culture is described as the extensive communal opinions‚ standards‚ and morals citizens have in correlation with the government‚ as well as in relation with each other. One of the contributing factors that make the culture that way is suffrage‚ which is the right to vote. For example‚ our thoughts in suffrage went from the belief that white men who own property are allowed to vote to all citizens who are adults‚ besides
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