MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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politics but‚ it depends on what the topic is about. My parents tell me important things about their political preferences and how I should agree or disagree with their topic to have some type of conversation with them. I will agree with them sometimes so I can please my parents and make the choices they want me to make in my life. I think if I was more educated I would probably enjoy politics and political activities. If I am around certain friends that are older or more educated I will try and talk
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MEANING OF POLITICAL SCIENCE Defined as the study of the state in all its elements‚ aspects and relationships e.g. government and its organs‚ institutions through which the state functions. Is also a systematic analysis to discover not only about the state but as well as political attitudes‚ controversial issues concerning state operation‚ powers and functions Greek The word politics has its origins in Ancient Greece. All of the cities in Ancient Greece‚ such as Athens‚ Sparta‚ and Corinth
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Business Environment of Tesco Group The Macro-Environment consists of factors that may influence an organization externally. This is usually outside of the control of corporations. Examples of factors that may influence a business are changes in interest rates‚ changes in cultural trends and tastes‚ more competitors in surrounding areas as well as greater regulations or changes to government laws. (Pagano‚ Margareta‚ 16 May 1987). A popular method used to analyze the macro-environment is through
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Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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the YOUTH ENVIRONMENT Chapter 5. & INTRODUCTION overview of the condition of the world’s environment and variations in environmental quality around the globe. It then addresses the adequacy of existing policy responses‚ which provides a context for exploring the roles youth can play in environmental affairs. It examines how these roles might be strengthened through such means as environmental education‚ whose importance and shortcomings are analyzed. The chapter then turns to the role
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organizations‚ increases women’s rights and ensures their personal security‚ and creates new political and economic opportunities for women across The Gambia specifically the rural areas. Our current project plan is to uplift the women’s political power in Lamin Koto‚ C.R.R. this project will last for 5 years starting from 2012 to 2017. The goals of the organization are: ➢ Promotion of women’s political rights as basis for democracy strengthening. ➢ Information dissemination‚ ➢ Creating
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the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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to investigate how the Nokia Corporation has been innovative since it was originally founded as Nokia AB in 1865. This report also looks into what Nokia has done to be considered innovative‚ how that innovation has paid off and what challenges the company faces now‚ and in the future. The main findings were that Nokia has been very innovative politically‚ strategically and through new creations. The main focus of innovation was within the telecommunications industry. Nokia have manufactured some
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