* Name : Ashu Kapoor * Enrollment No. : A2028711170 * Course : BJ&MC 2nd semester * Guide: * Institute: Amity School of Mass Communication. TERM PAPER TOPIC : APPLE ACKNOWLEDGEMENT I would like to express my greatest gratitude to the people who have helped & supported me throughout
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Internal and External Factors of Apple Computers Globalization‚ Technology‚ and E-business are all major factors influencing today’s business world. They influence many of our business related decisions on a daily basis. Some of these decisions could be deciding to use a computer to order a new desk from Singapore or using your cell phone to make a conference call in India. Even Apple’s management functions are not immune to these critical factors. Apple began selling personal computers
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From Failure to Success Since its inception in 1976‚ Apple Inc. has been largely successful and has experienced incredible expansion. Technological innovation‚ appealing product lines‚ and a focus on superior customer service have all contributed significantly to the growth that Apple has enjoyed over the years. Even the strongest companies experience major missteps as seen by Apple’s Power Mac PC supply chain disaster of 1995. Despite the detrimental consequences at the time‚ this disaster led
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1) Define and compare the business models and areas of strength of Apple‚ Google‚ and Microsoft. A) Microsoft’s business model is operating systems which 95%of all computers use worldwide. The strengths for Microsoft are that they are still the leader in PC operating systems and desktop productivity software. But has failed miserably with regards towards smartphone hardware and software‚ mobile computing‚ cloud-based software apps; its internet portal B) Apple’s business model mainly focuses
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Apple Inc strategy Apple designed the balanced scorecard (BSC)to make senior management ’s attention to the scope and no longer confined to a gross profit rate ‚return on equity and market share strategy. One pair of Apple’s strategic thinking is very familiar with the management of a small steering committee to select one from the five aspects of evaluation should focus on the type and identified several ways in each type of evaluation . On the financial side ‚ Apple’s emphasis on shareholder value
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Apple Inc. has long been a leader in the consumer electronics industry. Apple’s success has lead to fierce rivalries from competitors wanting a piece of the growing industry. Two of Apple’s most notable rivalries are with Samsung and Google. It is worth noting that for the majority of Apple’s existence‚ Microsoft had been seen as their biggest competitor. Although Microsoft is still a competitor‚ Samsung and Google’s successful entry into mobile consumer electronics has left Microsoft lagging behind
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Analyzing the Marketing Mix Strategy of Apple Inc. Apple Inc. (NASDAQ: AAPL; formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and sells consumer electronics‚ computer software‚ and personal computers Over the last decade‚ Apple has redefined the music business through the iPod‚ the cellphone business through the iPhone and the entertainment and media world through the iPad. Its software includes the Mac OS X operating system‚ the iTunes media browser; the iLife
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* Apple is a company which produces computers and technological products like computers‚ mobiles . On April 1‚ 1976‚ the Apple computer was established . Steven Wozniak‚ a high school drop-out who worked for Hewlett-Packard‚ dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs‚ also a drop-out‚ worked for Atari and convinced him that the two should form a company to market the new computer‚ which eventually took off in 1977 with the Apple II.
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and resolve the crisis before moving on the next stage. Apple was established on April 1‚ 1976‚ by Steve Jobs‚ Steve Wozniak and Ronald Wayne to sell the hand-built Apple I personal computer kit. During the first five years of operations‚ its revenues doubled every four months recording an extraordinary growth. A new CEO‚ John Sculley was hired in 1983 and there was a power struggle between the board members and Jobs resigned from Apple in 1985. The rapid growth led to crisis of autonomy. Job
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considered as “commander” when they command and give order to followers in order to achieve organisational objectives. The former chief executive officer (CEO) of Apple‚ Inc.‚ Steve Jobs is using this transactional leadership because he stopped the work of followers and commanded his workers to focus on developing a product to make it perfectly when Apple has been busy with making several digital products (Steinwart & Ziegler‚ 2014). He also focusses more on the specifying the computer’s abilities and leads
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