Booming. The word brings to the mind an image of prosperity and strength‚ perfectly describing the post-World War II era. The economy is booming: people are making money after the war. The land is booming: buildings are being built and cities are expanding. The population is booming: celebration of the end of the war led to the infamous “Baby Boomers”. This is the 1950s‚ the Boom Generation. In this flourishing time‚ it is not surprising that people had money to spend on themselves and their hobbies
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For the exclusive use of M. IRTIS CASE: SM-123 DATE: 03/17/04 LVMH IN 2004: THE CHALLENGES OF STRATEGIC INTEGRATION The correct strategy is to know where a particular brand is headed and the managers and teams of each brand must imagine that. Then‚ we watch what is done at the group level and we extract a number of learnings: what are the businesses to acquire‚ where do we have to invest to develop this or that brand to benefit the group as a whole. —Bernard Arnault‚ Chairman and CEO
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Court Monday. The suit was filed last year‚ when Swiss watchmaker Raymond Weil claimed that Theron had worn a Christian Dior watch during a press event in 2006‚ despite being paid "substantial funds" to exclusively wear Raymond Weil timepieces during the time in question. The contract was allegedly breached during a press event in 2006 when Theron was wearing a Christian Dior watch even though the contract required her to exclusively wear Reimond Weil watches. The contract between Theron and Reimond
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Luxury Fashion Branding Trends‚ Tactics‚ Techniques Uche Okonkwo luxury fashion branding luxury fashion branding trends‚ tactics‚ techniques Uche Okonkwo © Uche Okonkwo 2007 Foreword © James Ogilvy 2007 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs
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V. Marketing Plan In this chapter is marketing plan of the Company XY. It is a description of its competitors‚ the demand for the service‚ and the strengths and weaknesses from a market standpoint of both the business and its competitors. In more detail‚ the field of activity‚ potential customers‚ the location‚ the operating markets and the business level is clarified. After chapter five‚ the operational plan will be explained. 1. Market description To start‚ the Company XY is doing business
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Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab‚ to conduct a Fashion Strategy Audit‚ upon my recommendation. Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class. This Audit is very important to build your reputation in the global fashion business! Good Luck to you! This is an individual assignment. Due: Sunday‚ January 25 on or before
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of the biggest goals of brands is to be talked about. And celebrities help them because they make very often the headlines all over the world. Indeed‚ Dior and Chanel have been competing for some years regarding the one who has the most famous and admired celebrity endorsers. As Chanel chose Nicole Kidman to advertise Chanel n°5 few years ago‚ Dior chose Charlize Theron for J’adore. Both are gorgeous women with an international positive reputation. A lot of women perfume customers know them and consider
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ideas. To choose clothes is to define and describe ourselves. [Lurie ‚ The Language of Clothes‚ 1981] In all societies clothing is part of the culture. In current western society‚ pop culture reigns in fashion. All the way from couturiers like the Dior or de la Renta house in expensive boutiques‚ to designers like Calvin Klein and Tommy Hilfiger‚ names we see in department stores like Nordstrom and Meier and Frank. Clothing has evolved through the ages‚ and has made most of its artistic leaps in
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Instyle Magazine Report Two weeks ago‚ I had the pleasure and great opportunity to meet Instyle magazine fashion editor who came to give a talk and small presentation and the following is what I gather from what Mr Alvin has shared.; Instyle magazine targets 25-40 years old middle to upper class women with the core target market being from 25-32 years old. The magazine consists of; * Fashion 45% - still life/products‚ fashion spreads/models‚ article/fashion feature * Beauty 25% -
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Chapter 4 Results and Findings Chapter 5 Discussion Chapter 6 Conclusion References Appendices A B C Pictures of Advertisements Gucci Envy me Gucci Envy me and Jenifer Aniston Gucci Envy me and Amy Winehouse Christian Dior J’dore Christian Dior J’dore and Queen Latifah Christian Dior J’dore and Emma Watson 57 58 59 60 61 62 38 41 49 1 3 3 4 6 10 14 25 31 35 2 Acknowledgements: The completion of this research was because of supports from many people. The author would like to thank her supervisor
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