HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
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Louis Vuitton in India Executive Summary Louis Vuitton Moët Hennessy‚ the world’s leading luxury brand‚ made the decision to formally enter India in 1999. India was a familiar market for Louis Vuitton as the company had filled custom orders from maharajahs since the late 19th century. However‚ the Indian market was unlike any in which the company was currently operating. The changing socio-economic conditions of the developing nation opened up opportunities for the brand but also posed unique
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Introduction EBay was founded in 1995 in San Jose by Pierre Omidyar a computer programmer. It is originally called Auction Web and is divided in three segments: marketplaces or platforms‚ payment (PayPal)‚ and the communication segment (Skype). EBay Inc. is available in 28 languages over 225 countries. It has no clear or fixed Vision and Mission statements‚ but you can find a yearly vision in the financial statements. Main issues for eBay Inc. There is no clear issue‚ but we think that eBay Inc
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what kind of trademarks can be registered? may consist of one or a combination of words‚ letters‚ numerals‚ drawings‚ symbol‚ three dimensional signs such as the shape and packaging of goods‚ audible signs or colors; three main types: simple (Dior‚ Chanel‚ Prada...)‚ collective (Laguiole) or certification mark (woolmark - pure virgin wool). How is a trademark searched and registered? trademark search: even if it is not required‚ it is better to see if any mark has already been registered
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understatements is impeccable and allows the reader to imagine Anne Sexton’s dark humorous laugh as they read the poem. "You always read about.../...the nursemaid some luscious sweet from Denmark / who captures the oldest son’s heart. / from Diapers to Dior. / That story." Satiric poetry like "Cinderella" often blends criticism with humor to convey a message that the author is trying to convey. Satire can be seen in "Cinderella" without even finishing the first stanza. In Anne Sexton’s case she is
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The Golden Age of Broadway “Oklahoma! Where the wind comes sweeping down the plain.” These iconic song lyrics are from the chart-topping musical Oklahoma!. This musical introduced‚ the now idolized‚ Richard Rogers and Oscar Hammerstein (Brockett pg. 462). Rogers and Hammerstein wrote the musical‚ in hopes of making it on Broadway. Instead‚ they wrote a musical that started the next era to sweep through Broadway. The Golden Age of Broadway was the beginning of what will later be one of the
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his main couture house. Cristobal’s Parisian line became an instant success‚ which enabled him to reopen his three previous houses in Spain. It was also in London that Balenciaga’s designs had become so respected and famous‚ that designer Christian Dior gave him the title‚ ‘The Couturier of Couturiers’. As fate would have it‚ World War I had began‚ and between the years of 1940-1945‚ his collections had been forced into reduction. As Balenciaga would have it‚ in 1945‚ he participated in the Theatre
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born in America. It is Harper’s Bazaar (1867)‚ but first time its name was Harper’s Bazar. The first Harper’s Bazaar editor-in-chief is Mary Louise Booth. By that time‚ American women could see original designs by Charles Frederick Worth‚ Christian Dior‚ Coco Chanel and other fashion designer. The first Harper’s Bazar was published 2 November 1867‚ it was a weekly magazine for middle and upper classes women. The first design format was like newspaper and the picture were illustrated with drawings
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81 avenue de la République 75543 PARIS Cedex 11 Tél: 01 49 23 57 24 Fax : 01 49 23 57 41 E-mail : ccmp@ccip.fr Internet : www.ccmp.fr LOUIS VUITTON : New product introductions vs. product availability P0304(GB) Par Valérie MOATTI - Pierre DUSSAUGE HEC - ESCP EAP Intégration CCMP : 2007 Licence d’utilisation accordée à : Grenoble Ecole de Management Pour ce produit‚ l’établissement acquéreur est autorisé à : • Diffuser le produit à l’ensemble du corps professoral de l’établissement dans le but
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Consider the historical development of Haute Couture‚ Ready to wear and the high Street in order to answer: Is Haute Couture still relevant to fashion today? Couture has long stood as the modern composure between the garments as worthy collectives and the growing ideas of fashion as a procedure. For more than a century‚ couture has been symbolic of the celebration of costume fashion even today. It represents the mixture of fashion- the modern object that combines innovation with personal and social
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