From Yves Saint Laurent to Saint Laurent Paris Abstract The aim of this essay is to take part in a discussion about the interrelation of fashion‚ marketing and art. Focusing on the Yves Saint Laurent brand and its creative work‚ the essay attempts to explore the marketing strategy‚ sources of inspiration and communication system. The first chapter is about the brand’s heritage and its image‚ which are the basics to the introduction of a brand analysis for understanding its
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Opportunity for LVMH in China Introduction With the progress of globalization‚ business external environment‚ which directly affects organizations’ performance‚ becomes more complex and changes continually. Various factors in this complex and volatile business environment play the roles of different level in different organization. At the same time‚ these factors also have the features of time. By 2015‚ this round of economic recession will come to an end‚ and a new round of economic growth is
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figures in a bar graph; and executives study maps of sales regions to identífy account concentration and territory developmen t. Similar pictures often play a role in new product development as evidenced by the common usage of terms like 可roduct positioning" and “ market structure." These terms seem to indicate that 也e manager is visualizing a map of the marketplace .in which brands are positioned against one another vying for the spot which consumers most desire. In strategic planning sessions ‚ it
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Paris is a beautiful‚ it is the city of love‚ with very fun and interesting things to see and do. There are elegant restaurants and casual sidewalk cafes that lie throughout the city. This beautiful city is also known as the fashion capital of the world. This exciting city has many wonderful sights. One of the most well known sights is the Eiffel Tower. From the top of this magnificent structure it is possible to see all across the lovely city. On the Champs-Elysees you can see the Arc
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Project History of Trends (1940-1950) Introduction/table of content Introduction/table of content 2 First Half decade 1940-1950 3 Second half of decade 1940-1950 4 Inventions in 1940 till 1950 5 First Computer 5 Fashion in the 40‘s 6 The ‘Sweater girls’ and ‘Pin-up’ girls 7 The New Look 7 Theatre de la Mode (theatre of fashion) 9 The birth of the Bikini 9 Cosmetics 10 Hairstyles‚ Turbans and Snoods 10 Literature 11 Music 12 Music 12 Movies 13 Dominant styles
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Strategic Acquisition in Luxury Globalization Abstract The strategic capability of a firm or an industry is about identifying‚ developing and using its unique resources and core competences to gain competitive advantages in specific market to achieve results. Luxury is as a unique sector and the “allure and exclusivity” are well sought after by consumers‚ heavily imitated by competitors. The six unique features and competency (heritage‚ quality‚ exclusivity‚ symbolism‚ aesthetics and price) of
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http://www.economist.com/node/14447276 LVMH in the recession The substance of style The world’s biggest luxury-goods group is benefiting from a flight to quality‚ but the recession is also prompting questions about the company’s breadth and balance Sep 17th 2009 | Paris | from the print edition * * Bloomberg “THERE are four main elements to our business model—product‚ distribution‚ communication and price‚” explains an executive at LVMH‚ the world’s largest luxury-goods group. “Our
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Consider the impact of modern Japanese fashion on Western fashion. In the fashion field‚ there has been much discussion revolving of the issue of modern Japanese style influence on Western fashion. Indeed‚ the Japanese style is becoming more and more popular in Western Counties. Specifically‚ Rajia (2011) has states that Japanese fashion may be not as popular as some high-end brands in the Western country like Gucci and Louis Vuitton. But Japanese rely on their unique design and marketing strategy
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Ashlei Redding MGMT 1020 Professor Baumanis 16 April 2012 Mission‚ Vision‚ Goals Everyone is put on earth for a specific reason. We all have our own paths that we must follow and goals that we have set. Some people may have simply goals like to “get rich”‚ and others may have specific goals like “to be the chief executor of _____ company.” My mission in life is to be happy with the way my life turned out. Yes‚ I would love
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the company expanded into trade‚ autos‚ machinery‚ consumer electronics‚ construction‚ heavy shipping‚ computers‚ telephones‚ and financial services‚ becoming Korea’s fourth largest business group. it became a textile supplier for Sears‚ Christian Dior‚ Calvin Klein‚ and London Fog. it also engaged in a joint venture with General Motors (GM) to build the Le Mans car. However‚ labor and other problems limited car shipments. Chairman Kim’s philosophy of hard work and the value placed in people were
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