a part of the body as a soft and precious thing. Touching different parts of their body could be used to symbolize various meanings. For example‚ grazing the neck is a sign of vulnerability and caressing the face shows how gentle women can be. In a Dior makeup ad‚ the woman is using both hands to gently touch her face in a seductive way. One hand beside the lips and the other gently caressing the cheek bone. As observed in the ad the woman portrays a pose that is interpreted as seductive. This implies
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when they wish to indulge themselves in something sumptuous and extravagant. Evelyn said that the way Chanel emphasize on non-complexity make other brands seems outdated. She expressed that the other competitors such as Gucci‚ Versace and Christian Dior could match with Chanel in terms of refine quality and beauty. Consumer intentions‚ attitudes‚ beliefs and feelings They all believe that Chanel provides good quality along with beautiful designs. Says Evelyn‚ the higher the price‚ the better
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Luxury & Design Based Strategies Lecture 1: Introduction‚ Luxury and Design-based industries‚ products and services‚ approaches and specificities Luxury attributes Comes from inspiration Has a strong human component Creates emotions Has a tradition‚ history‚ heritage Quality more than quantity Rare‚ unique‚ exclusive Sophisticated Based on rarity of the offer/ scarcity Multisensory Strong esthetic/ beauty component Finesse of craftsmanship‚ precious materials and ingredients Luxury
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enables men and women to fulfill their desires of owning a high end product without paying a fortune. Some of the high end brands that Château de Luxe will carry include Louis Vuitton‚ Chanel‚ Gucci‚ Prada and Fendi‚ Hermes‚ Pucci‚ Alexander McQueen‚ Dior‚ Burberry‚ Versace‚ Dolce and Gabbana‚ Miu Miu‚ Kate Spade‚ Roberto Cavalli‚ Marc Jacob‚ Balenciaga‚ Ralph Lauren‚ Giorgio Armani‚ Lanvin‚ Yves Saint Laurent‚ Chloe‚ Givenchy‚ Moschino‚ Bvlgari‚ Hugo Boss‚ Bugatti‚ Jean Paul Gaultier and Salvatore
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Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that
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The term costume jewelry dates back to the early 20th century. It reflects the use of the word "costume" to refer to what is now called an outfit. Originally‚ costume or fashion jewelry was made of inexpensive simulated gemstones‚ such as rhinestones or lucite‚ set in pewter‚ silver‚ nickel‚ or brass. Today’s modern costume/fashion jewelry incorporates a wide range of materials. High end crystals‚ cubic zirconia simulated diamonds‚ and some semi-precious stones are used in place of precious stones
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The Mini Cooper Company once raised a question: if Mini is not a car‚ what will it be? Although the brand didn’t know what kind of answer it would receive‚ the question caught consumers’ eyes and the replies helped the company to identify and satisfy customer demand. Apparently‚ marketing circumstance is complex and consumer psychology is hard to touch. Thus brand managers take great time and effort to resonate consumers‚ so as to promote consumption. For example‚ displaying advertisements on TV
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ARMANI INTRODUCTION: Giorgio Armani‚ 74‚ is the President and Chief Executive Officer of the Armani Group and sole share holder of Giorgio Armani‚ one of the world’s leading fashion and lifestyle design houses‚ with 5‚000 direct employees‚ 13 factories‚ and a direct network of 500 exclusive retail stores in 46 countries worldwide. Under Mr. Armani’s direction‚ Giorgio Armani‚ today stands as one of the few remaining independent‚ privately-owned companies in its sector‚ with a proven business
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stuck in my head‚ which therefore allowed me to constantly be thinking about certain products without even realizing. To this day I still know Tony the Tiger’s Frosted Flakes jingle by heart. One of my favorite commercials was Christian Dior’s Miss Dior Cherie perfume commercial directed by Sofia Coppola. A thirty second film about a young girl wandering the streets of Paris in
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children’s fashion and‚ for many people‚ a symbol of girlhood. It was very common in the past since it is very comfortable and easy to mix and match with tradition clothes. Although Mary Jane Shoes have been released by some famous brands like‚ Dior ‚ Yves Saint Laurent in different visions‚ but this style of pumps become a real big hit these year‚ and it all because of Miu Miu. Mary Jane shoes fully represent the feminine‚ girly style of Miu Miu. And Miu Miu keep launching new collections of
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