Genesis: SALES ORIENTATION STAGE OF MARKETING Selling: It refers to an art of persuasion by means of preaching attributes of the products / service so that need can be created among prospective customers and purchase can be made by them. Sales Management: Sales management originally referred exclusively to the Direction of sales force personnel who undertake the responsibility of selling. According to AMA: “Sales management refers to the planning‚ direction‚ and control of personal selling including
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FIN235 sales and marketing for financial institutions Master of Applied Finance INTRODUCTION TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5 TOPIC 6 TOPIC 7 TOPIC 8 TOPIC 9 INTRODUCTION DISCLAIMER These materials are issued by Kaplan Higher Education on the understanding that: 1. Kaplan Higher Education and individual contributors are not responsible for the results of any action taken on the basis of information in these materials‚ nor for
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Discussion on: Every Line Manager is an HR Manager Introduction “Slowly but surely‚ line managers are taking over the HR front line. Gone are the days when the first port of call for any people management query was the HR department.” – Lucy McGee (Personnel Today) This is partly because HR as a function has transformed over the past decade. Administration is often outsourced‚ legislation has become more complex‚ European Union regulations have to be understood and adhered to‚ compensation is now
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1.4 explain different ways of segmenting customer groups There are many different ways for a company to segment customer groups in order to find the most ideal customers for certain products or services that they are offering. Some of these include geographic segmentation‚ demographic segmentation‚ psychographic segmentation‚ and behavioural segmentation. 1. Demographics (age‚ race‚ religion‚ gender‚ family size‚ ethnicity‚ income‚ education level). This is basically the study of population. Demographic
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processing system is a type of information system. TPS collects‚ stores‚ modifies‚ and retrieves the transactions of an organization. A transaction is an event that generates or modifies data that is eventually stored in an information system Nowadays‚ technology is getting broad‚ Computerized Sales and Inventory System is a new technology in the world of business. Our system benefits our client on saving information‚ high security on files and gives more accurate information about business. Co Tiong
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Managing Without Managers by Ricardo Semler Harvard Business Review Reprint 89509 HBR SEPTEMBER–OCTOBER 1989 Managing Without Managers by Ricardo Semler I n Brazil‚ where paternalism and the family business fiefdom still flourish‚ I am president of a manufacturing company that treats its 800 employees like responsible adults. Most of them—including factory workers—set their own working hours. All have access to the company books. The vast majority vote on many important
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CU696 – Take Minutes 1 – Understand the task of taking minutes at meeting 1.1 Describe the purpose of meetings The purpose of meetings is so that organisations can communicate information to others‚ with their own organisation or other outside organisations. Meetings can be used in different ways and can have different agenda’s to others. They can be used to inform‚ seek ideas‚ clarification‚ resolve problems‚ discuss proposals‚ settle disputes and take decisions. 1.2 Describe legal
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past five years Panera’s stock has returned 243%‚ making it the second-best-performing U.S. restaurant after Chipotle (CMG). Shaich (pronounced "shake")‚ 58‚ had a big 2012: Panera‚ with $1.8 billion in revenue and $3.4 billion in system wide sales‚ including franchisees‚ joined the Fortune 1‚000 and in February opened its first restaurant in the Big Apple. Shaich’s story: A mission describes the company in its current state. Strategic vision‚ on the other hand‚ looks to the future of the business
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of 26 business units. Cat Inc. is rated number 1 or 2 in every major S&P 500 and Dow Jones Index tracked category in the Construction‚ Agriculture‚ and Machinery industry against its industry competitors. Cat Inc. had a record $30.25 billion in sales and revenues in 2004‚ an increase of 33 percent over 2003. The 2004 record profit of $2.03 billion is 85 percent higher than the 2003. What Caterpillar is best in the world at making: Track-Type Tractors. Track-Type Loaders. Wheel
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Team Communication: Workplace Meetings and Interactions Workplace meetings have become as common an occurrence in daily business activity as punching in on a time clock. "Done right‚ meetings are one of the most powerful communication tools." (Thibodeau‚ 2005‚ para. 1). As beneficial as productive meetings can be to business organizations‚ ineffective meetings can have an equally detrimental effect. Regardless of how boring or pointless they may seem‚ not even modern technology is a substitute
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