GB 459 Final Case Analysis Presentation Instructions and Guidelines Part 5 of your group case analysis is a 20 minute group oral presentation. This semester the presentation will be recorded using the Blackboard Collaborate tool integrated in to our course web site. If you attended the Glo-bus orientation‚ you have already participated in a Collaborate session and have your computer set up with the right Java and other settings. If you did not attend a Glo-bus orientation via Collaborate‚ go to the
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1. What is Groupon and how does it work? What is Groupon’s market? What does this company do and how does it make money? Groupon is an online coupon that allows a customer who subscribes from Groupon.com to purchase or buy a definite service from a local business at a flat discount rate from 50 % to 90 %. A new Groupon is to be sent to the online subscribers each day and it has to be purchased before the specified time limit and it should have a minimum number if the buyers are decided before the
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Is The Way Forward Really Ford’s Way Forward? Sameer Kirtane Rachit Shukla Louis Wang Jimmy Zhan Overview • • • • Ford’s current status Industry Analysis Recent History What is the Way Forward? – Operations‚ Infrastructure and Human Resources – Marketing and Sales – Technology Development • Recommendations Current Status • Leadership change • Market share ↓ since 2000 from 23.7% to 15.5% in N.A. • Reported loss of $1.2B qtr ending Sept. 2006 • On its way to losing $8-9B in 2006 alone
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situation of Virgin Atlantic Airways Virgin Atlantic Airways is a British airline owned by Richard Branson’s Virgin Group. In December 1999 the Virgin Group decided to sell 49% of the airlines company to Singapore Airlines‚ which means that Virgin still owns the majority consisting of 51%. In 2006 Virgin Atlantic carried 4.9 million passengers placing them in seventh place amongst UK airlines. One of the main rivals of Virgin is British Airways whom have been in bitter rivalry ever since Virgins inception
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Introduction: Virgin Mobile is a successful company based in the U.K. The company is well known for its brand extension and was the first company to introduce the Mobile Virtual Network Operator (MVNO) in the U.K.‚ where they leased network space form another firm instead of running a network in-house and as a result avoiding infrastructure and large fixed cost. The company was well known for its hip and trendy position in the U.K.‚ and catered to the youth market. Although they have had a couple
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Pepsico Inc. analysis Seminar of business Strategy 18 novembre 2014 Mathieu Lemonnier Aurélien Marino Cédric Moulart 1 Marick Schippers Introduction Introduction History Market analysis Market definition Market size Market evolution Market trends Consumer trends PESTEL analysis PepsiCo Inc. Key figures Mix Net Revenue Market shares Competition Business model Supply chain Geographic analysis Responses to trends The customers Their strategy Challenges Main challenges 2 What does Pepsico
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Writing a policy presentation speech was a challenge. Before this semester most of the speeches I have written have been either informative speeches or speeches created for marketing competitions. The biggest challenge that I faced while writing this speech was finding way to connect to my audience. I used narrative in order to bring the audience into the problems I was discussing‚ but when I was not using narrative my voice took on a practiced tone and I lost my audience again. If I were to redo
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INTRODUCTION Capital Mortgage Insurance Corporation (CMI) sells insurance to lenders protecting against mortgage default losses. They are a wholly owned subsidiary of Northwest Equipment Corporation. Following their acquisition in 1978‚ CMI’s goal has been to rebuild their business and diversify their services. Mortgage insurance is used to protect mortgage lenders (ie originators and/or underwriters) by transferring mortgage risk‚ and notably tail risk‚ from lenders to insurers. Insurers by their
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1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly‚ the Virgin brand is valuable in the form of brand equity‚ where ‘Virgin’ is one of the most recognised brand names in the UK‚ and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research‚ the Virgin brand was recognised by 96% of UK consumers (Case‚ p.685). Secondly‚ it is rare for a brand to have such positive consumer perceptions; which include value-for-money‚ fun
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PowerPoint Presentation Rubric | 4 | 3 | 2 | 1 | Content/ Accuracy | All content throughout presentation is accurate. There are no factual errors | Most of the content is accurate but there is one piece of information that seems inaccurate | The content is generally accurate‚ but one piece of information is clearly inaccurate | Content confusing or contains more than one factual error | Sequence of info | Info is organized in a clear‚ logical way. It is easy to anticipate the next slide
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