structural reforms. Even though the fixed line market share has been dropping consistently. Three telecom players dominate this market - Bharti Airtel with 19.5% market share‚ Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%. HISTORY OF AIRTEL Sunil Bharti Mittal founded the Bharti Group. In 1986‚ Mittal incorporated Bharti Telecom Limited (BTL)‚ and his company became the first in India
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Marketing strategies of BSNL By Shri G S Grover Director (C &M)‚ BSNL. Shri N K Srivastava CGM ALTTC Ghaziabad. Shri Sunil Kumar DDG Marketing BSNL CO.
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Marketing Strategy Comparison AirTel & Hutch Rahul‚ Priyanka‚ Zardar‚ Rashmi Indian Institute of Planning & Management Ahmedabad Project Introduction “…Telecoms are rolling out like never before. And that 100-million mark doesn’t look too far away. The mobile subscriber base crossed 65 million in September 2005‚ an over-30 per cent increase over the previous year…” Project Introduction Cont’d… • Indian Cellular Industry will touch $24 billion by the end of 2006. • Airtel (22 per cent
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Communications Group-8‚ Sec-C Ajit‚ Anuj‚ Prateek‚ Rohit‚ Vaibhav AIRTEL: Evolution Founded: 7th July 1995 First mobile phone company in the world to outsource everything except marketing and sales and finance operates in 20 countries across South Asia‚ Africa and the Channel Islands The largest cellular service provider in India 4P+2P+3P for AIRTEL 4P’s Product: Airtel is the fifth largest telecom operator in the world with about 230.8 million
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PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless‚ least I be branded
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REPORT ON BHARTI AIRTEL LIMITED Uploaded for www.projectsparadise.com CONTENTS Acknowledgment 3 Executive Summary 4 Introduction 5 Objectives
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3. BSNL SERVICE 4. Customer Relationship Management ➢ MARKETING STRATERGY • Marketing Objective • Marketing Process • Social Responsibility ➢ CONSUMER SERVICE 5. Complaints Handling ➢ Complaints: A Critical Form of Communication ➢ Why is Complaints Handling Important? ➢ Complaints Management System: Management’s Role ➢ Customer Retention Strategy: Costs and
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BSNL competitive portfolio & Change Management M Ramesh‚ marimuthuramesh@rediffmail.com Synopsis: Bharat Sanchar Nigam Ltd. formed on 1st October „2000‚ is one of the largest & leading public sector units providing comprehensive range of telecom services in India. They operate under 13 different brands. Their customer base as on July 31‚ 2011 was at 95.14 Million. BSNL has an installed Network in the country comprising about 43.74 million line basic telephone capacity‚ 8.83 million WLL
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Bharti Airtel has been divided into distinct business units‚ as follows: The Mobile Services division is probably the most valuable division of Bharti Airtel. Airtel offers GSM mobile services in all the 23-telecom circles of India and is the largest mobile service provider in the country‚ based on the number of customers. It provides numerous value added services such as mobile apps‚ hello tunes‚ m-commerce‚ wireless internet etc. The Airtel Telemedia Services division provides high speed broadband
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MARKETING STRATEGY of BHARTI AIRTEL - September 10th‚ 2010 Bharti Airtel Limited Business Description Provides mobile‚ broadband & telephone (fixed line) and enterprise services (carriers & services to corporate) Established July 07‚ 1995‚ as a Public Limited Company Highlights for Second Quarter and Half Year Ended September 30‚ 2006 Market leader with a market share of all India mobile subscribers at 21.4% Highest ever-net addition of 41.1 lakh customers in a
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