A critical analysis of Balanced Scorecard as a performance measurement tool: an overview of its usage and sustainability TABLE OF CONTENTS A iti al a alysis of Bala ed “ o e a d as a pe fo a e easu e e t tool: a o e ie of its usage a d sustai a ility TOPICS LETTER OF TRANSMITTAL DECLARATOIN ACKNOWLEDGEMENT ABSTRACT CHAPTER ONE CHAPTER TWO CHAPTER THREE CHAPTER FOUR INTRODUCTION PAGE i ii iii iv-v 4-7 1.1 Background of the study 1.2 Objective
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Case #16 Proctor & Gamble: Selling Through Customer Business Development Questions for Discussion: 1.Which of the sales force structures discussed in the text best describes P&G’s CBD structure? In the 80’s‚ manufacturers began to spend money to better understand consumers‚ and P&G more than anyone. However‚ they never really asked‚ if these needs were the same in retailers. It was the period when P&G decided‚ to change the sales department into a more strategic department named Customer Business
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success: strategic vision of the business‚ leadership of the management team‚ innovation capability‚ spot-on position and marketing‚ consistent good quality of the products‚ just to name a few. One organization that clearly exemplifies this is Procter & Gamble. With a few annotations and comments‚ the core of them is outlined below: First‚ P&G boasts an enviable stable of successful products. With a clear focus to capture its market share‚ each brand
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The IT Balanced Scorecard A Roadmap to Effective Governance of a Shared Services IT Organization Ronald Saull‚ CSP The essentials of this study were delivered at the ISACA International Meeting and Conference in July of 1999 in Denver‚ Colorado‚ USA by Ronald Saull. The discussion and study results were based on events that occurred and dynamics in place at Great-West Life Assurance Company/ London Life/Investors Group‚ Canada‚ signified by the acronym GLI. As investments in information
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Business Model and Strategic Plan Part III: Balanced Scorecard and Communication Plan Jeannie Gilmore BUS/475 July 6‚ 2015 Maria Rutledge Shareholder Value or Financial Perspective Balanced Scorecard Market share Anytime Fitness can increase their market share for the new division by focusing on gaining new customers through advertising online‚ email‚ physical promotions (billboards or commercials). Revenues and costs The spending on for the new division can be considerably low by shopping
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Proctor and Gamble MKT/421 This paper will describe the four elements of the marketing mix (product‚ place‚ price‚ promotion). In addition‚ it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company used in this example is both a product and service driven company and is in business for profit. The company chosen to demonstrate the marketing mix has been a leader
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Proctor & Gamble 1. In our opinion‚ we think the answer about product life cycle is not absolutely correct. It is depend on product’s characteristic. 3C product such as eeepc (asus’s product‚ netbook) have quite short product life cycle; Rolex watch have been established more than 200 years. So if marketers want to extend product life cycle‚ they have to do more afford on survey to realize consumer behavior and satisfy their really needs and wants. When the product’s sales shows that it is
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Corporate soCial responsibility sCoreCard 2010 The Hershey Company 2010 Corporate Social Responsibility Scorecard outlines our progress in advancing the priorities we established in our 2009 Corporate Social Responsibility Report. We understand that operating a sustainable‚ competitive business requires a commitment to improving our economic‚ environmental‚ and social performance. This scorecard shows how we performed against the goals published in our 2009 CSR Report as well as against newer
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Our Values and Policies 2 P&G Our Values and Policies P&G Our Values and Policies 1 Table of Contents Introduction Letter from the CEO Hierarchy of Company Ethics Principles Our Purpose Our Values Our Principles Our Policies A. Respect of Government and the Law 1. Compliance With Legal Requirements 2. Accuracy of Company Books and Records • Books and Records • Disclosure Controls • Internal Controls 3. Securities Trading 4. Antitrust Policy and Compliance Guidelines 5. Lobbying
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The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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