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    MODULE NAME: Management Information System TABLE OF CONTENT: 1. Cover Page Page 1 2. Table of content Page 2 3. Question 1 Page 3 – 6 4. Question 2 Page 6 – 9 5. Question 3 Page 10 - 13 6. Question 4 Page 13 – 18 7. Question 5 Page 18 – 21 8. Question 6 Page 21 - 23 Bibliography Page 24 -25 Question 1: Describe the information systems at Discovery Health In

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    MARKETING BLUNDERS NAME- ASHIMA AGGARWAL GROUP-L-71 ROLL NO-10/422 INTRODUCTION: The most fatal and prevalent commercial mistakes that entrepreneurs and companies make are marketing or market related. One of the leading venture capitalists‚ who has looked at thousands of business plans and helped to launch many firms‚ says there are two reasons why companies fail. The first is lack of sales‚ and the second is lack of everything else. A startup business or new product or service usually fails

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    SIEMENS PLM 1. Summary of Siemens PLM It provides PLM solutions to support the critical decisions that go into companies products. 2. Application: (1) Aerospace & Defense (2) Automotive & Transportation (3) Consumer Products & Retail (4) Electronics & Semiconductor (5) Energy & utilities (6) Industrial Machinery & Heavy Equipment (7) Marine (8) Medical Devices & Pharmaceuticals (9) Oil‚ Gas & Refinery 3. Feature Case Study: (1) Motorsport Engineering Teams (2) The Space

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    Question 1 10 out of 10 points Our low deltas on a CSAM help to define our ________________ strategies. Selected Answer: a.  offensive Answers: a.  offensive b.  defensive c.  Can’t tell without more information. Question 2 10 out of 10 points Patenting alternative technologies is a type of: Selected Answer: e.  Defensive Strategy Answers: a.  End-run strategy b.  Preemptive strike c.  Guerrilla Warfare d.  Focus Strategy e.  Defensive Strategy Question 3 10 out of 10 points

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    in production capabilities will allow us to later expand our product lines with new innovations and offer our customers a higher quality premium brand. The marketing plan of our company will focus on turning our current product into a cash cow‚ which will later fund other products and projects. In order to achieve this function the marketing of our current product will focus on the segments of both women and men between the ages of 14 to 35 who are active and enjoy quality footwear at a relatively

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    Reference: Operations and Supply Chain Management Across the Organization Difficulty: Easy Keywords: operations management‚ inputs‚ process‚ transformation 3) The three main line functions of any business include Operations‚ Finance and Marketing. Answer: TRUE Reference: Operations and Supply Chain Management Across the Organization Difficulty: Easy Keywords: operations management‚ inputs‚ process‚ transformation 4) Support functions in an organization include Accounting‚ Human

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    Marketing by Tymkiv N.M. and Krytsak O.O. UNIT 1 MARKETING 1. GENERALITIES One of the areas of management is marketing. Marketing is the process of planning and executing the conception‚ pricing‚ promotion and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved

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    Chapter 4 MARKET AND DEMAND ANALYSIS 1. We have to estimate the parameters a and b in the linear relationship Yt = a + bT Using the least squares method. According to the least squares method the parameters are: ∑ T Y – n T Y b = ∑ T 2 – n T 2 a = Y – bT The parameters are calculated below: Calculation in the Least Squares Method T Y TY T 2 1 2‚000 2‚000 1 2 2‚200 4‚400 4 3 2‚100 6‚300 9 4 2‚300 9‚200 16 5 2‚500 12‚500 25 6 3‚200 19‚200 36 7 3‚600 25

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    ANNEXTURE Questionnaire Dear respondent‚ I m a student of “Bhagwan mahavir college of business administration‚ surat” conducting a survey for my project preparation‚ as the requirement of partial fulfilment of subject project in third year(semester-VI) BBA in surat city of a study on “A COMPARATIVE STUDY ON BRITANNIA AND PARLE COMPANY IN SURAT CITY (A SURVEY ON BISCUIT )” I assure that the information given by you are strictly used for academic purpose only. I request you to help me in gathering

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    1. The definition of marketing management‚ according to Kotler‚ is "managing profitable customer relationships (by) attracting new customers (and) retaining and growing customers’ (Power Point slide No.4‚ Chapter 1). Marketing management according to Ken Schaefle is‚ "The building block of the marketing process and it should form the foundation of the organization...everyone should be dedicated to the customer" (Class 10/7/04). See attached Exhibit #1‚ Marketing Management Orientations. 2. Strategic

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