31 Market Penetration 31 Product Development 32 Current Strategy 32 SOURCE OF COMPETITIVE ADVANTAGE 33 STRATEGY AND PROPOSED CHANGES 34 MATCHING STAGE: 35 1. TOWS MATRIX 35 2. SPACE MATRIX 36 3. GRAND STRATEGY MATRIX 37 4. IE MATRIX 38 5. BCG 39 MATRIX ANALYSIS AND TOWS SUMMARY 40 DECISION STAGE 41 STRATEGIC IMPLEMENTATION 43 5. STRATEGIC IMPLEMENTATION: 44 STRUCTURE & CULTURE 44 RESOURCES 44 STRATEGY # 1: TAURINE FREE RED BULL 44 STRATEGY # 2: DIVERSIFYING
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INTRODUCTION AND CONTENTS PAGE • This presentation is about the Red Bull company in the United Kingdom. • We will be looking at the background of the company‚ customers and consumers‚ as well as the competition and the market analysis of Red Bull. ABOUT RED BULL • In 1982‚ Dietrich Mateschitz became aware of products called "tonic drinks"‚ which enjoyed widespread popularity throughout the Far East. His idea to market these functional drinks outside Asia evolved whilst he sat at a bar at the
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The International Red Cross and Red Crescent Movement is an international humanitarian movement with approximately 97 million volunteers‚ members and staff worldwide[2] which was founded to protect human life and health‚ to ensure respect for all human beings‚ and to prevent and alleviate human suffering‚ without any discrimination based on nationality‚ race‚ gender identity‚ religious beliefs‚ class or political opinions.[1] The movement consists of several distinct organizations that are legally
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Australia’s international aid program aims to help reduce poverty and promote economic independence in developing countries. Australia offers two types of aid‚ bilateral and multilateral aid. Bilateral aid is given directly to the government of the developing country by Australia’s government and is used for health‚ education and training programs‚ technology and technical support‚ community based projects such as building hospitals and schools‚ and emergency support. Multilateral aid includes all forms
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CASE STUDY: RED BULL Abhinav Vashistha 3062‚ TY-B 1. How will you characterize Red Bulls overall global marketing strategy (global‚ glocal or local)? * Red Bull’s overall global marketing strategy is kind of glocal because on the Global level‚ Red Bull distinguishes itself from a lot of the beverage market by only offering their product in one size‚ 8.3 ounce or 250ml cans‚ which is smaller than typical soft drink. The cans are small‚ sleek vessels with distinctive printing
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HIV/AIDS The Acquired Immune Deficiency Syndrome (AIDS) is a disease cause by Human Immunodeficiency Virus (HIV)‚ which is one type of chronic disease that mainly attacks the immune system of the body. The immune system includes all the organs and cells that work to fight off the infection or disease (Daniels‚ 1985). HIV attacks the convolute part of the immune system. HIV weakens the immune system by destroying the CD4 (T-cell) lymphocytes. CD4 is one type of blood cell that helps protect the
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of proficiency. Beyond that‚ certain people are selected for special musical training. These exceptional performers tend to reply on the help of spirits for guidance‚ which demand high performance from the individual. Musical instruments in West Africa are not just objects; they are semi-human as they take on human characteristics. These instruments‚ usually played by master musicians‚ can have personal names‚ be kept in special houses and may be "fed" sacrificial food. The Kpelle people have two
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First Aid Training Name Institution First Aid Training Training Program The Project There could be number of issues and problems which an employee has to face whilst working in a business organization. In this particular project‚ we shall take account of training program based at Riyad Capital‚ Saudi Arabia consisting of provision of training and development of employees in terms of their first aid training. The whole project was divided into different steps which included needs
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Red fox Description The red fox has orangish-red fur on its head‚ sides‚ and back with a white underside on its neck‚ stomach‚ and chest. Its nose and mouth has a little point and has black legs. It also has a long‚ bushy tail with a black or white tip. The red fox has a bilateral symmetry with its weight around 6.5 to 25 lbs and its size or shape ranges from 18 to 33 in. When they are first born they have a brown or gray coat. By the end of the first month the pups have a red coat. Habitat
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Ernesto “Che” Guevara Ernesto Guevara was born in l928. When he was two years old‚ he moved to Cordoba‚ Spain‚ because of his asthma. As he grew up‚ he watched the Spanish refugees from the Spanish Civil War fight against the fascist dictator‚ Francisco Franco. Ernesto was influenced by the war and the refugees. He began to hate military politicians‚ the U.S. dollar‚ and parliamentary democracy. Ernesto’s parents were both anti Franco activists. In Buenos Aires‚ Ernesto went to medical school
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