CHAPTER IV THEORETICAL BASE A. Marketing 1. Marketing definition a. According to Philip Kotler and Kevin Lone Keller‚ marketing is a societal process by which individuals and group obtain what they need and want through creating‚ offering and freely exchanging products and services of value with others. (Philip Kotler and Kevin Lone Keller‚ Marketing Management‚ 12th e) b. According to American Marketing Association‚ marketing is a process of planning and implementing
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ACTUAL PRACTICE & PROBLEMS OF AUDIT PROCEDURE REPORT ON: AMTRANET GROUP UNDER SUPERVATION: Shah Ridwan Chowdhury Lecturer‚ Dept. of Management Studies. Jagannath University‚ Dhaka. PREPARED BY: Group Name: Knowledge Fighter. Section-A‚ B.B.A (3rd Batch) Department of Management Jagannath
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Session 2 : Principles of Accounting and Financial Reporting - Chapter Two Quiz 1. Which of the following is a difference between financial reporting for internal service and enterprise funds? (Points : 10) Internal service funds are reported in the governmental fund financial statements. Internal service funds are reported in the proprietary fund financial statements. Internal service funds are generally
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Economic Profit and Accounting Profit When it comes to business decisions‚ there are many ways to analysis the financial status of a firm. What guidelines determine profit margin? Who uses these guidelines? How is profit used to analysis a firm and its business decisions? This paper will discuss two terms that are used to define profit: accounting profit and economic profit. The first term is called accounting profit which uses the equa-tion. The second term for profit is economic profit. Economic
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and Objectives: Goals and Objectives Goals and objectives are statements that describe what your Vision Document will accomplish‚ or the results that will be achieve. Goals are high level statements that provide overall context for what the Vision Document is trying to achieve‚ and should align to its components. Objectives are lower level statements that describe the specific‚ tangible products‚ deliverables and fruits that will be delivered. The definition of goals and objectives is more
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What is a learning objective? * A learning objective answers the question: What is it that your students should be able to do at the end of the class session and course that they could not do before? * A learning objective makes clear the intended learning outcome rather than what form the instruction will take. * Learning objectives focus on student performance. Action verbs that are specific‚ such as list‚ describes‚ report‚ compare‚ demonstrate‚ and analyze‚ should state the behaviors
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Actual Bias - Actual bias is when the decision-maker has an interest to one party over the other which then affects the concluding decision. This is more of a fact that the decisionmaker is appearing to be bias. “ An allegation of actual bias should not be made lightly. A party asserting actual bias carries a heavy onus. The allegation must be distinctly made and clearly proven” (Minister for Immigration
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Top of Form [pic][pic][pic] Bottom of Form Note: changing the title may cause links pointing to http://knol.google.com/k/organizational-behavior-theoretical-frameworks to stop working‚ but links to http://knol.google.com/k/narayana-rao-k-v-s-s/organizational-behavior-theoretical/2utb2lsm2k7a/126 will always work. Organizational Behavior – Theoretical Frameworks [pic] Organizational Behavior Article Series [pic] Cognitive approach emphasizes the positive and freewill aspects of human
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STRAIN THEORY Strain theory was introduced by Robert Merton in the early 1930s in his study of wealth. He asserted that whenever a gap or discrepancy between individuals’ aspirations and reality exists‚ frustration will ensue‚ and individuals will be more likely use illegitimate means to accomplish their goals . In the 1990s‚ Agnew expanded this theory to apply more broadly to economic aspirations. Agnew argued that people who experience strain are more likely to experience frustration or anger
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Golf Company. An agent’s authority can be either actual or apparent. Actual authority comes in two forms express and/or implied. On page 918‚ it states that express authority is actual authority the principal has manifested onto the agent in very specific or detailed language and the agent has implied authority to act in a manner in which he believes the principal wants him to act. Apparent authority‚ on the other hand‚ is when an agent lacks actual authority‚ however‚ due to the principal’s actions
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