Product Mix of Amul Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies Symbol of “AMUL”(Anand Milk Union Ltd.) is a ring of four hands‚ which are coordinated with each other. The actual meaning of this symbol is coordination of hand of Different People By Whom This Union is now at top. The first hand of Farmer‚ second hand of Processor‚ third hand of Marketer and fourth hand of Customer.It’s a joint efforts & productive
Premium Milk
International Journal of Development and Sustainability Online ISSN: 2168-8662 – www.isdsnet.com/ijds Volume 1 Number 3 (2012): Pages 743-753 ISDS Article ID: IJDS12092701 Special Issue: Development and Sustainability in Africa – Part 1 Does trade promote growth in developing countries? Empirical evidence from Nigeria Oluwasola Omoju 1*‚ Olumide Adesanya 2 1 2 National Institute for Legislative Studies‚ Abuja‚ Nigeria Department of Business Administration University of Lagos Akoka-Yaba‚ Lagos‚ Nigeria
Premium Economics Economic growth International trade
Product Life Cycle Introduction: This paper aims at analysing the usefulness of the Product Life Cycle (PLC) concept to the marketers. It will describe the different stages of the PLC concept and their respective implications on the marketing mix and the strategies which can be adopted during the different phases. Every new product right from its entrance in the market till its elimination from the market goes through a certain sequence of stages known as Product Life Cycle. There are four stages
Premium Management Marketing Project management
PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
Premium Advertising Brand
1. Defining Communication Theories Cognitive Dissonance Theory Cognitive Dissonance Theory argues that the experience of dissonance (or incompatible beliefs and actions) is aversive and people are highly motivated to avoid it. In their efforts to avoid feelings of dissonance‚ people will avoid hearing views that oppose their own‚ change their beliefs to match their actions‚ and seek reassurance after making a difficult decision. Communication Accommodation Theory This theoretical perspective examines
Free Communication Communication theory Sociology
PRODUCTS Running Adidas currently manufactures several running shoes‚ including the adiStar Control 5‚ the adiStar Ride (the replacement for the adiStar Cushion 6)‚ the Supernova Sequence (the replacement for the Supernova Control 10)‚ and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide)‚ among others. In addition‚ their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Association football One of the
Premium Adidas Reebok
greatest untapped market potential. Well-known examples of companies that did the latter include Nintendo‚ Apple‚ and Swatch. All three have used technology to radically change the meaning of offerings in a category—why customers buy or how they use a product. Nintendo’s clever application of MEMS (micro-electro-mechanical systems) accelerometers transformed the experience of playing with game consoles from passive immersion in a virtual world into active physical entertainment. Apple’s creation of the
Premium
considered absences. Participation: MANDATORY. Completion of all On Line work and participation in all classroom activities are necessary to pass the class Make-up speeches cannot be allowed: Time scheduling is too constricted to allow it. Speech outlines will NOT be accepted late. All major speeches must be completed on the scheduled day‚ to pass this class. Assignments: All other assignments must be on time to get full credit. Plagiarism: Policies on cheating and plagiarism will
Premium Speech Public speaking Oratory
Have you ever wondered if organic products is really worth paying more than regular products? Have you ever wondered if organic products are actually healthier for you? People who buy organic foods and products are usually seeking assurance that the food or products they are buying is gentle to the earth and that the food they are buying and eating is safe. Many studies have found that organic produce is more nutritious than non-organic produce. The term organic simply means using no chemicals
Premium Organic food Organic farming Sustainable agriculture
Product Life Cycle (PLC) Introduction Today`s business world recognizes the importance of strategy and strategic management. Normally any strategic process has three distinct stages which are analysis‚ formulation of plans and implementation‚ a strategy is significantly influenced by environmental change. In this study the focus is formulating strategy and fit this on the Product life cycle (PLC) phases to advance successfully in market competition. Managers need to formulate a marketing strategy
Premium Marketing Pricing