Product Mix of Amul
Product Mix of Amul
Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies
Symbol of “AMUL”(Anand Milk Union Ltd.) is a ring of four hands, which are coordinated with each other. The actual meaning of this symbol is coordination of hand of Different People By Whom This Union is now at top. The first hand of Farmer, second hand of Processor, third hand of Marketer and fourth hand of Customer.It’s a joint efforts & productive team work have achieved success in all its new venture, how famous worldwide & known as
Objective Introduction Product MARKETING OBJECTIVES Product STRATEGIES
Product
Place Price Promotion
4 5 7 12 12
12 12 13 13
The different product for different people Amul Product Mix
Amul Product Portfolio Product-Width Product-length Product Depth Line stretching Conclusion
14 15
15 18 18 18 22 22
OBJECTIVE
To understand the product mix strategy of Amul . To correlate the findings with the help of the theoretical concepts that we have been taught during this semester on Marketing Management. To gain an insight on the product range offered by Amul.
INTRODUCTION
In the year 1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year 1955 AMUL was established. In the year 1946 the union was known as KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. This union selected the brand name AMUL in 1955. The brand name AMUL means “AMULYA”. This word derived from the Sanskrit word “AMULYA” which means “PRICELESS”. A quality control expert in Anand had suggested the brand name “AMUL”. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amul spray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. (The total sale is Rs. 6 billion in 2009). Today Amul is a symbol of many things of
Himanshu Ahire 13 Dhiraj Kakati 05 Executive Full Time PGDM ( 2009-2010 ) Trimester 2 Symbiosis Institute of Management Studies
Symbol of “AMUL”(Anand Milk Union Ltd.) is a ring of four hands, which are coordinated with each other. The actual meaning of this symbol is coordination of hand of Different People By Whom This Union is now at top. The first hand of Farmer, second hand of Processor, third hand of Marketer and fourth hand of Customer.It’s a joint efforts & productive team work have achieved success in all its new venture, how famous worldwide & known as
Objective Introduction Product MARKETING OBJECTIVES Product STRATEGIES
Product
Place Price Promotion
4 5 7 12 12
12 12 13 13
The different product for different people Amul Product Mix
Amul Product Portfolio Product-Width Product-length Product Depth Line stretching Conclusion
14 15
15 18 18 18 22 22
OBJECTIVE
To understand the product mix strategy of Amul . To correlate the findings with the help of the theoretical concepts that we have been taught during this semester on Marketing Management. To gain an insight on the product range offered by Amul.
INTRODUCTION
In the year 1946 the first milk union was established. This union was started with 250 liters of milk per day. In the year 1955 AMUL was established. In the year 1946 the union was known as KAIRA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION. This union selected the brand name AMUL in 1955. The brand name AMUL means “AMULYA”. This word derived from the Sanskrit word “AMULYA” which means “PRICELESS”. A quality control expert in Anand had suggested the brand name “AMUL”. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amul spray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. (The total sale is Rs. 6 billion in 2009). Today Amul is a symbol of many things of