Summer Training Project Report On Marketing strategies & promotional activities of Coca- Cola Submitted in partial fulfilment of the requirement of the award of degree in Master of Business Administration (Session 2009-2011) Submitted to: Submitted by: Controller of Examination MANOJ KUMAR M.D. University‚ Rohtak. Roll No-09/MBA/028
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Creative Product Promotion In this task explain the reasons behind the choice of media in a successful promotional campaign The target audience (target market – who is the product or service aimed at) * How to reach the target audience When advertising agencies work with their client companies‚ they use a number of criteria to decide which media to use. These include: * Promotional objectives of campaign * Cost of medium such as T.V. advertising versus coverage * Target audience
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| | |Marketing concepts‚ market opportunities‚ products & branding‚ promotional mix & distribution- Applied Concepts on the UAE | |Market | |Scenario – Project Overview |
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Problems and Potentials in Bangladesh [3] Aliata‚ V. L.‚ Odondo‚ A. J.‚ Aila‚ F. O.‚ Ojera‚ P. B.‚ Abongó‚ B. E. & Odera‚ O. (2012). Influence of Promotional Strategies on Banks Performance [4] Balaceanu‚ A. V. (2011). Modern Techniques for Online Promotion of Banking Services and Products [5] Grankvist‚ A.‚ Kollberg‚ C. & Person‚ A. (2014). Promotional strategies for banking service‚ Lulea University of Technology‚ 152 SHU [6] Joseph‚ M.‚ McClure‚ C. and Joseph‚ B. (1999). Service quality in the
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Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive. Some promotional strategies are aimed at developing
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a promotion in which promotional codes were sent (via email and/or mail) to customers who are members of IV priority club throughout the country; these customers are referred to as the “VIP”‚ and they were invited to use their promotional codes in store on the 23rd of December 2013. The store collected data for a sample of 200 in-store credit card transactions at branches across the country on 23rd December 2013. Customers who made a purchase‚ but did not use a promotional code are referred to
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1 “ Evaluating Brand Awareness & Customer Perception for Lasso ” By MANISH KUMAR- 42686 (2011-2013) MBA-Agribusiness SLIDE TO SLIDE INTRODUCTION ( About Company‚ Products in India‚ Area of study‚ Product Overview ) 2 PROBLEM STATEMENT OBJECTIVES METHODOLOGY RESULT & DISCUSSION (objective wise) MAJOR ISSUES IN BAHRAICH TERRITORY RECOMMENDATIONS KEY SUGGESTIONS WHILE FIELD OBSERVATION REFERENCES 3 Sinochem International • Sinochem Group was founded in 1950. Sinochem’s
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factor influencing the mobile subscriber Intention to switch service provider compared to Promotional offers and Service Affordability. This study has important implication for researchers to understand the level of impact that these factors has on Intention for switching service provider and the correlation between these factors. Keywords Confirmatory Factor Analysis (CFA)‚ Service Quality‚ Promotional offer‚ Service Affordability‚ Structured
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1 CORPORATE PROFILE NICHE TECHNOLOGY & SERVICE OFFERINGS MIRACLE SOFTWARE SYSTEMS‚ INC. Background 2 Mid Sized Systems Integrator established in 1995 Global Delivery Centers across USA‚UK‚ India‚ Singapore & Australia Specialty in SOA Connectivity‚ B2B & Data Integration Major Partnerships with IBM & SAP USD 40 Million in revenues & 800 Employees Worldwide Financially Stable US Incorporated‚ Private Minority enterprise Core Service Offering 3 SOA – Strategy
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In this assignment I will explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve to marketing aims and objective. With so many different promotional options available‚ Kit-Kat needs to choose carefully the methods that are best suited to the situation. I have picked my 5 factors and they are‚ Cost versus benefits (short term and long term) Target market and exposure to media Positioning Competitors Branding Cost versus benefits A cost/benefit
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