ZICKLIN SCHOOL OF BUSINESS BARUCH COLLEGE/CUNY MKT 9716: CONSUMER BEHAVIOR EMSM SN7 March 30-April 8‚ 2012 Dr. Sankar Sen sankar.sen@baruch.cuny.edu COURSE OBJECTIVES Marketing begins and ends with the consumer. The purpose of this course is to introduce you to the study of consumer behavior. We will take the perspective of a marketing manager who needs knowledge of consumer behavior in order to develop‚ implement and evaluate effective marketing strategies. We will examine
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order to get the optimum result. 1.2 BACKGROUND OF THE TOPIC: The topic throws the light on the reasons behind the decision of customers in choosing Pantaloons for purchasing Apparels or any other product. To understand and analyze the consumer behaviors and their responses to various stimuli present at the store and accordingly managing and monitoring the store operations and gauging its impact on overall customer’s behavior. Behavior of targeted customer towards merchandise and understanding
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(iv)NIGERIAN NATION BY NAME: OGBONNAYA DAVID OYO REG. NO.: PG/EMSC/12/4475 DEPT.: HUMAN RESOURCES MANAGEMENT COURSE: CONSUMER BEHAVIOUR (EMK 641) LECTURER: ONUKOGU CASIMIR‚ PH. D. TABLE OF CONTENT ABSTRACT INTRODUCTION APPROPRIATE STIMULI-MIX REFERENCES ABSTRACT The purpose of this work is to construct appropriate consumer stimuli-mix for: ( i)Nigerian Universities (ii) Nigerian dishes (iii) Nigerian dressing styles(men and women) and (iv) Nigerian nation. Before
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prepared by ; KULWA MANG’’ANA +255715900190 MOSHI UNIVERSITY COLLEGE KILIMANJARO TOPIC : MOBILE BANKING IN TANZANIA TITLE : MOBILE BANKING AND INCOME POVERTY BACKGROUND TO THE PROBLEM The use of Mobile phone has spread in a very broad manner‚ becoming the first communications technology to have more users in developing countries like Tanzania. With mobile communications‚ mobile banking (M-Banking) has great potential for extending the provision of financial services to unbanked people
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BROCHURE ON GUIDELINES FOR SELECTION OF REGULAR LPG DISTRIBUTORS AUGUST 2013 Guidelines on Selection of Regular LPG Distributorship (Applicable to all locations Advertised / Re-advertised from August’13 onwards ) 1. IDENTIFICATION OF LOCATIONS Locations for setting up of LPG Distributorship are identified based on available refill sale potential‚ which can sustain economically viable operation of an LPG distributorship. The refill sale potential is based on several factors
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as larger brands often have a higher percentage of penetration and market share (Ehrenberg‚ Goodhardt & Barwise 1990). A brand with more market share indicates that consumers purchase these brands more frequently compared to other brands. There are a number of reasons why this occurs. For example firms offering products that a consumer perceives as better quality and value‚ will grow larger (Jacobson 1988). Also‚ a firm that creates power advantages by introducing inferior products which competitors
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Influence of Mobile Phone on today’s generation The latest mobile phones have become the fashion as well as entertainment device. These devices offer various high-end features such as camera‚ GPS‚ music player and lots more. In the high-tech world‚ the mobile phones have become an indispensable and inseparable object from our day to day life. The handset are gaining its importance in the today’s world because of their communication features‚ which attribute as a way of life statement. Therefore
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Project Report For Participating at India Innovation 2010 Competition Field of the Invention/Innovation Education Title of the Invention/Innovation Role of Mobile Phones in School Education Submitted by Atul Daulat Pawar Bldg A/5‚ Flat No. 23‚ 6th floor‚ Bramha Aangan Society‚ Salunke Vihar Road‚ Kondhwa‚ Pune – 411 048 Mobile No : +91 976 224 1900 Email ID: atulp04@gmail.com Introduction Today‚ education is not just limited to classrooms. In today’s competitive edge‚ the technology
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Research Proposal – BC2001 Is there a relationship between advertising and the effect it has on consumer’s purchasing decisions? Introduction The proposed research that will be conducted will be based on the impact advertising has with consumer’s behaviour. Advertising impacts everyone all the time and is constantly reminding consumers of their brands and the message that they are trying to portray. With the constant increase of competitive products‚ organisations have adopted many advertising
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com/1471-2458/11/66 RESEARCH ARTICLE Open Access Mobile phone use and stress‚ sleep disturbances‚ and symptoms of depression among young adults - a prospective cohort study Sara Thomée1*‚ Annika Härenstam2‚ Mats Hagberg1 Abstract Background: Because of the quick development and widespread use of mobile phones‚ and their vast effect on communication and interactions‚ it is important to study possible negative health effects of mobile phone exposure. The overall aim of this study was to investigate
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