Jetstar Airways Review of the Marketing Strategy and Its Effectiveness Student name: Li Wei‚ ACCA registration number:2476566 Word count:® A review of the marketing stargety of an organisation and its effectiveness. Part 1: Project Objectives and Overall Research Approach 1.1. Introduction. This topic chosen of this project is: A review of the marketing strategy of an organisation and its effectivenss. “The marketing process consists of analysing marketing opportunities‚ developing
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analysis report of Qantas Airways Limited (Qantas Group) basis on the 2011 annual report. For the auditing purpose‚ the report will mainly focus on auditing perspectives. First of all‚ an overview of the company and industry‚ it gives an idea of what the business conditions in which they face with. By using the SWOT tool‚ we ensure the analysis is matched with the real business situations. Moreover‚ the report will discuss different categories of laws which would be applicable the Qantas Group and also
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effectively and significant risks are minimized. In the case of Qantas‚ the organization is highly formalized which implies the presence of strict regulations‚ compliance and minimal discretion over what has to be done. First of all being an Australian airline operating globally‚ it has to comply with numerous laws and regulations within and outside Australia. Examples of such regulations include the Qantas Constitution‚ Qantas Sales Act‚ Qantas Corporate Governance Statement‚ Best Business Practices and
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Asia Airways is the Singapore’s new low fares airline for Australia and the Asia Pacific region. Established in 2004‚ it seeks out to provide consistent low fares to Australian‚ New Zealand and Asian leisure travellers. It’s strong association with Qantas ensures the highest standards of operational excellence‚ whilst delivering real savings to customers. Valuair‚ being the sister company of Jetstar Asia‚ provides value-for-money passenger and cargo flight services out of Singapore. Valuair begun
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materials and resources into outputs of finished goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements. Qantas has grown to be Australia ’s largest domestic and international airline. Its forte is acquiring customer satisfaction through the operations process‚ the use of its technology as well as its corporate social responsibility. Operations process includes
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Individual Assignment Advance Diploma in Business Management Submission date: 07 Jan 2015 Lecturer: John Neo HR Planning at Qantas Student Name: Wee Pei Yee ID: G1352462P Batch: ABMD21475A Word Count: 2023 words Table of Contents 1. Introduction…………………………………………………………………….pg 3 2. Main Body -Strategic choice………………………………………………………………….pg 4-5 -Human Resources Planning……………………………………………………...pg 5-6 3. Recommendation………………………………………………………………pg 7 4. Conclusion……………………………………………………………………..pg 8 5. References……………………………………………………………………
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Service Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people
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indispensible tool for businessmen and holidaymakers across the country. Until the entrance of Virgin Blue in the Australian airline market‚ the duopoly between Ansett and Qantas kept airfare prices high. This essay will discuss Virgin Blue’s many positive attributes that provide a competitive advantage over its main competitors‚ Qantas‚ Jetstar and Tiger Airways: Affordable travel‚ maintaining a high level of customer service satisfaction through its front-line employees‚ its reputation and the peculiar
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strategic choices that Qantas has from both a theoretical and practical perspective‚ and examine how these choices affect human resource planning. 2. If you were in a position to advise Alan Joyce‚ what would you recommend he does to maintain the commitment to employees and implement HR Planning? Explain your recommendations. Name: HE CHEN Fin No: G1173124X Batch NO: CBM2 1476B Lecture: Mr. John Neo Due Date: 12 March 2015 Word Count: 1950 words Introduction Qantas Airline was set up in Queensland
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| Qantas Airways | Growth Strategy Report | | | | Jin Ju ID: 213016540 Letter of Transmittal To Dr. Shrimal Perera: Department of Accounting and Finance‚ Room 3.43‚ Building H‚ Caulfield Campus‚ Monash University‚ 23th May‚ 2011. Dear Board of Directors: A copy of the Growth Strategy Report for Qantas Airways is attached. The report has evaluated Qantas Airways’ performance in past five years with a view to recommended a financially justified strategy for a strategic
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