Indian women are partial towards fairer skin. Recently‚ noted dermatologists commented that people are now openly asking for a solution to something that has been an obsession through the ages. Equating fairness with beauty has turned out to be a key consumer insight in the case of the fairness creams industry with Hindustan Unilever capturing nearly 53% of the market share with Fair & Lovely. The company has drawn particular scrutiny for its promotions and advertisements featuring darker skinned women
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|Track 1 – Brand Image and other factors in consumer purchase behaviour | |Mrs. M. Jaasmine Begum |Mrs. S .Firdouse Jahan | |M.F.C.‚ M.Phil.‚(M.B.A.) |M.Com‚ M.Phil.‚ M.B.A.‚ PGDCA‚ B.Ed.‚ (Phd) | |Assistant Professor |HOD
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Student: Hassan Mohammad Hilles. Instructor: Prof. Dr. Kawther Mahdi Course Title: Modern English and American Poetry Wystan Hugh Auden Wystan Hugh Auden was born in York‚ England‚ in 1907. He moved to Birmingham during childhood and was educated at Christ Church‚ Oxford. As a young man he was influenced by the poetry of Thomas Hardy and Robert Frost‚ as well as William Blake‚ Emily Dickinson‚ Gerard Manley Hopkins‚ and Old English verse. At Oxford his precocity as a poet was immediately
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Questionnaire Good day. I apologize for this inconvenience but as per a university coursework requirement‚ I have been assigned to conduct a research on Business Etiquettes. Kindly write the relevant information. Your responses are greatly appreciated. Thank you. Name (optional): __________________________________________________________ Post: ___________________________________________ Gender: M / F 1) Which age group do you belong to? a) 18 to 25 b) 25 to 45 c) 45 and above
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CHAPTER.1 INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers. 1.1 DEFINITION FOR CONSUMER BEHAVIOUR * The process by which
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A TRACER STUDY ON THE EMPLOYABILITY OF BSBA GRADUATES BATCH 2009 OF CAGAYAN STATE UNIVERSITY‚ SANCHEZ MIRA DIRECTION: In each of the following questions‚ put a check mark on the blank before the corresponding answer/s. Please supply the answer/s called for in other blanks. I. PROFILE OF THE RESPONDENT 1. Name (optional): __________________________________________________ 2. Resident Address: _________________________________________________ 3. Home Address: ___________________________________________________
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Cigarettes as a "product category" are in the mature stage of the product life cycle. When referring to the product category‚ I am referring to the marketing territory in which a particular manufacturer’s product competes. For example‚ Marlboro‚ Camel‚ and Winston compete in the cigarette product category. Most products we see every day reside in the mature stage of the product life cycle. Marketers of cigarettes in the mature stage use both advertising and sales promotion
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The Concept of the Healthy Life Style What’s the definition of healthy life style? A healthy lifestyle is one that focuses on incorporating the eight aspects of wellbeing into one’s life (emotional‚ environmental‚ financial‚ intellectual‚ occupational‚ physical‚ social and spiritual). “Health is a state of complete physical‚ mental‚ and social well-being and not merely the absence of disease or infirmity.” Not only is the absence of disease a sign of having a healthy lifestyle‚
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Introduction to Management UNIT I INTRODUCTION TO MANAGEMENT INTRODUCTION In the present context‚ managing has become one of the most important areas of human activity because of increasing role of large and complex organisations in the society. Because of their increasing role‚ the organisations have attracted the attention of both practitioners and academicians to find out the solutions for business problems. Concept Defining the term management precisely is not so simple because the term management
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Cityman launched in 1987‚ 1st GSM mobile phone‚ Nokia 1011‚ launched in 1992‚ to the latest Nseries and ESeries range of mobile device. Nokia understands the importance of product life cycle and has evolved from a basic voice phone to the present high-end multimedia phone. Below is a brief highlight on Nokia’s mobile products over these years (extracted from www.nokia.co.uk). Year Phone Remarks 1987 Mobira Cityman NMT network 1992 Nokia 1011 1st GSM phone 1994 Nokia 2100 Nokia differentiated
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