Most sold Brands in each FMCG category 20 3. Monthly expenditure on each FMCG category 20 4. Brand Recognition 21 Retail Activity Synopsis 22 Branding Challenges for the Rural Market 24 1. The Distribution Challenge 24 2. The Marketing Challenge 25 3. Packaging that sells 26 4. Popular Communication Design Colors 27 5. Rural Market branding; what works 27 Conclusion 29 Executive Summary The rural market of Pakistan has improved a lot over the past 6 decades after independence. Many
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International Management Journals www.managementjournals.com International Journal of Applied HRM Volume 3 Issue 1 Employee Loyalty at the Workplace: The Impact of Japanese Style of Human Resource Management Hooi Lai Wan ISSN 1742-2604 www.managementjournals.com International Journal of Applied HRM: Volume 3 Issue 1 Introduction In this era of globalization and liberalization‚ employees are becoming the competitive advantage for business. A business may manage with mediocre
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interfaces. The company’s product strategy is based around this‚ with iTunes‚ the iPhone with it’s touch screen "gestures" that are re-used on the iPad‚ and the Apple Apps store all playing key roles. The Apple Brand Personality Apple has a branding strategy that focuses on the emotions. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes‚ dreams and aspirations; and power-to-the-people through technology. The Apple brand personality is also
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STAFF TURNOVER AT SELECTED GOVERNMENT HOSPITALS BY SINDIWSA VICTORIA MDINDELA Dissertation presented in fulfillment of the requirements for the Degree: MAGISTER TECHNOLOGIAE: HUMAN RESOURCE MANAGEMENT In the faculty of Business and Economic Sciences At the Nelson Mandela Metropolitan University PROMOTER: DR A. Werner JANUARY 2009 DECLARATION “I‚ Sindiswa Victoria Mdindela‚ hereby declare that: • The work in this thesis is my own original work; • All sources used
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SUMMER TRAINING PROJECT REPORT ON “EMPLOYEE ENGAGEMENT IN TECH MAHINDRA‚ NOIDA Submitted for the partial fulfilment towards the award of the degree of Master of Business Administration (mba) of Mahamaya Technical University‚ Noida SUBMITTED BY: (BATCH: 2012-2014) UNDER THE SUPERVISION: Department of MBA DECLARATION I hereby declare
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CHAPTER-I INTRODUCTION 1.1 DEFINITION‚ MEANING‚ AND CONCEPT DEFINITION: Employee Retention involves taking measures to encourage employees to remain in the organization for the maximum period of time. Employee retention is a systematic effort by employers to create & foster an environment that encourages current employees to remain employed by having policies &practices in place that address their diverse needs. Retention is the process for members or volunteers remain active with
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Management the future of HR”[1]‚ the author describes how the loss of talented personnel can lead to considerable knowledge erosion. The author is also of the opinion that interview processes should be modified to identify more accurately the prospective employee who can help maximize collaboration. Therefore the article concludes the need for a comprehensive interviewing and retention strategy. Margaret Barchan quotes[2]‚ the example of a Swedish company (Celemi)‚ measuring the knowledge within a firm indirectly
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IMPACT: International Journal of Research in Business Management (IMPACT: IJRBM) ISSN(E): 2321-886X; ISSN(P): 2347-4572 Vol. 2‚ Issue 5‚ May 2014‚ 1-10 © Impact Journals LEADERSHIP STYLES AND EMPLOYEE MOTIVATION: AN EMPIRICAL INVESTIGATION IN A LEADING OIL COMPANY IN INDIA R. GOPAL1 & RIMA GHOSE CHOWDHURY2 1 Director and Head‚ Department of Business Management‚ Padmashree Dr D.Y.Patil University‚ New Mumbai‚ Maharashtra India 2 Head of HR‚ Researcher‚ India for Quinnox Consultancy Services‚ Department
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Questionnaire This Survey is done to determine household preferences in regards to their retail shopping for soft drinks. This questionnaire will take you around 7 minutes 1. Do you consume soft drinks? Yes No If yes‚ continue with question 2 and skip question 11 If no‚ jump to question 11 2. How often do you consume soft drinks? a) Daily b) Weekly c) Monthly d) Occasionally 3. How many persons are involved in the consumption of soft drinks with you? a) 1 person b) 2 persons
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Executive Summary Branding has become one of the most powerful tools in the marketing strategy. A brand is the symbolic embodiment of all the information connected with a product or service and it usually includes a name‚ logo‚ and other visual elements such as images or symbols. People still use brands as a cue in their purchasing decisions. More and more often the term branding is used in connection to countries‚ which likes companies compete with each other and try to brand themselves using marketing
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