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    Marketing and brands

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    February 2014 ProQuest Table of contents 1. Discordant retail brand ideology in the House of Barbie.............................................................................. 1 Bibliography...................................................................................................................................................... 23 12 February 2014 ii ProQuest Document 1 of 1 Discordant retail brand ideology in the House of Barbie Author: McGrath‚ Mary Ann; Sherry

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    CERAMIC WATER PURIFIER CAMBODIA FIELD TESTS IDE Working Paper No. 1 October 2003 International Development Enterprises Canada – Cambodia Health and Nutrition Initiatives Fund CERAMIC WATER PURIFIER CAMBODIA FIELD TESTS IDE Working Paper No. 1 October 2003 Michael Roberts‚ M.S. International Development Enterprises www.ide-international.org ide@online.com.kh IDE gratefully acknowledges the financial assistance of the Health and Nutrition Initiatives Fund supported by the Canadian

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    The 2000 Millennium Medal of Honor‚ Rajiv Gandhi Sadbhavana Award‚etc. STRENGTHS: She is the pioneer and leader of Ayurvedic beauty products in the world offering "Natural Care and Cure". Their greatest strengths are the brand identity‚ brand recognition and brand loyalty that they have achieved. Their inroads into the international market and their growing chain of global ventures are their strengths. The Shahnaz Husain Group offers exclusive salon treatments of specific problems like

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    BRAND EXTENSION

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    Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during

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    S.B JAIN INSTITUTE OF TECHNOLOGY MANAGEMENT & RESEARCH‚ NAGPUR. DEPARTMENT OF MANAGEMENT “TO STUDY COMPITITIVE ADVANTAGE OF STORE DESIGN AND CUSTOMER HANDLING IN RETAIL” QUESTIONNAIRE STORE NAME :- _______________________________________________ ADDRESS :- _______________________________________________ 1) What type of location and style of space do you have ? Shopping mall Strip mall

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    Brand Loyalty

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    Brand Antecedents of true BrAnd LoyALty Jooyoung Kim‚ Jon d. Morris‚ and Joffre swait ABSTRACT: We examine a model of six latent constructs and propose that true brand loyalty can be explained as a result of five distinct antecedents: brand credibility‚ affective brand conviction‚ cognitive brand conviction‚ attitude strength‚ and brand commitment. Data from experimental conditions with manipulations of eight product classes and two involvement levels lend support for the proposed model‚ demonstrating

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    QUESTIONNAIRE ***Please elaborate something about the organisation. How are the products bought‚ manufactured and then distributed? A. SUPPLY CHAIN FRAMEWORK 1. What are the different types of inventory used by your organization? a. Movement inventories b. Buffer inventories c. Anticipation inventories d. Decoupling inventories e. Cycle inventories 2. What is the reorder level of your inventory? 3. Which framework of SCM do you follow? a. Basic SCM b. Extended SCM

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    YUM Brand

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    YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies

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    Political Factors • Taxes – business taxes and any other taxes that Velocity clothing must pay are mandatory and must be paid‚ affecting the amount of outgoings they have‚ variation in this may cause more or less outgoings but any changes could be quite significant. • Wars & Conflict – Velocity Clothing use materials imported from various countries. The production of some of these materials may be in areas of instability or conflict. Such activities could affect the accessibility of these materials

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    Questionnaire on Managerial Skills 1. Name: ____________________________________________________________ _ 2. Institutes Name: ____________________________________________________________ _ 3. Location of the Institute: ____________________________________________________________ _ 4. Do you accept CAT’s result for your entrance? Yes No 5. Do you accept any other aptitude test’s results other than CAT? Yes No 6. If yes‚ which? a) MAT

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