McDonald’s restaurant that has many customers who are senior citizens. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons. However‚ she is looking for additional recommendations to improve her marketing mix. It is imperative marketers do not neglect senior citizens as this group makes up 13 percent of the population and they have money to spend (Perrault‚ Cannon and McCarthy‚ 2009‚ p. 140). However‚ younger consumers are heavy users of chain restaurants
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BRAND AND TRADEMARK: Max’s Restaurant 3. BUSINESS CONCEPT: Max ’s Restaurant is a Philippine-based restaurant serving fried chicken and Filipino dishes. What started out as a small café in the Philippines has successfully transitioned into a proud Filipino tradition that is also making waves in the global front as an international brand. Today‚ “the house that fried chicken built” has expanded to 123 local and 10 international branches. Max’s is more than just a food brand. It takes after characteristics
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most deaths in Modern Caribbean Society. This phenomenon is significantly heightened with the increasing availibility and accessibilty of Fast Food Restaurants situated all over Guyana. Most of which are franchises‚ established initially in the country with the highest percentage of Obesity in the world‚ The United States of America. Indeed Fast Food Restaurants provide job oppurtunities for Guyanese citizens‚ but unfortunately that is the sole benefit‚ compared to the sundry detriments they pose
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be a restaurant owner/ chef. I can think of many reasons to use math while owning a restaurant. First of‚ I would have to count the money I make. Then I would have to add up all the expenses my restaurant has like water‚ gas‚ and electricity. Next‚ I would have to take inventory‚ which is counting how many items I’ve sold compared to the amount of money I’ve made compared to the amount of that item I have left. I also have to count all the food I have left over that way I know how much food I have
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Introduction: Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. History: The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street
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Week after week my wife and I would make time to watch Hell’s Kitchen. Sucked in by all its drama‚ from the audacity of those subordinates testing Chef Ramsay’s experience to the fool who dared questioning his authority in the kitchen. Week after week we would ask one another‚ “What is beef wellington?” Well‚ two weeks later we decided to start a Google Maps search of beef wellington. After calling restaurant after restaurant‚ refusal after refusal to make because of time to prepare and lack of
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Introduction Competition in the restaurant industry is very competitive. Restaurants compete torwards offering customers real value for money. Every customer wants the best quality of food he or she offers money for and at the lowest price possible. With all food joints with this tough competition in mind‚ it is very important for them to understand what their customers want. La Tante Royale understands the fact that its customers want value for money but would not compromise on quality. Although
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Restaurant Operation Management EXECUTIVE SUMMARY This project is about us being hired as a restaurant manager of a new American ethnic restaurant. It has a seating capacity of 80‚ which it serves mainly American cuisine accompanied with various types of alcohol and non-alcoholic beverages. The operation time is from 11am – 1am and our target market would consist of 50% local and 50% tourist. As restaurant manager‚ we are assigned to produce a proposal for this upcoming restaurant which will
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SMC University Restaurant Business Plan Company Description OZ a Kampala based company will operate Aussie Plate Restaurant‚ a single unit‚ medium-size restaurant serving healthy‚ contemporary style food. The restaurant will be located at Plot 45 Ntinda Area‚ a Kampala city suburb. Mission To provide high quality local and fast foods in an exceptional environment. Vision To maintain a profitable restaurant that will provide quality food at a reasonable cost‚ in a comfortable
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1.0 Business Description Churras is a Brazilian barbecue restaurant where is served premium quality meats which are slowly roasted on long skewers over a pit of flaming coals. This type of cooking comes from southern of Brazil where was originated. It is served different cuts of roasted meats using “rodizio” as style. Rodizio is controlled by the customers with a special indicator localized on the table which one side signals the waiters to present the various meats to the table and the other side
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