"Recommendations for unilever" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Unilever

    • 858 Words
    • 4 Pages

    Unilever in Brazil Marketing Strategies for Low-Income Consumers I would recommend that Unilever launch a sub-brand of OMO detergent powder in Brazil and target it on low-income Northeast consumers. Let’s name it “OMO Scrub”. This recommendation was evaluated on the basis of the following factors: I. Gaining market position Unilever can gain market share by stealing market share from laundry soap‚ especially the market share of other brands. In current detergent powder market‚ Unilever products

    Premium Laundry Laundry detergent Marketing

    • 858 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Unilever

    • 3840 Words
    • 16 Pages

    Introduction: Unilever is an Anglo-Dutch company‚ with a history of colonial exploitation‚ on which it has gradually built its capital. Today it owns most of the world’s consumer product brands in food‚ beverages‚ cleaning agents and personal care products. Unilever employs more than 247‚000 people and had worldwide revenue of €48 760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam‚ Netherlands‚ and Unilever PLC in London‚ United Kingdom. Both Unilever companies have

    Premium Brand Unilever

    • 3840 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Unilever

    • 650 Words
    • 3 Pages

    and syndicating it. You can see our video on the Yahoo home page and never leave that site." Unilever is a European global giant that markets some 400 brands in 14 different categories to consumers. Its brands include Axe‚ Dove‚ Pond’s‚ and Vaseline in the personal care market; Comfort‚ Sunlight‚ and Surf in the home care market; and Bertoli‚ Hellman’s‚ Knorr‚ and Lipton in the foods market. Unilever is also a company that has an enlightened view of the use of media for advertising – and it’s worth

    Premium Advertising Unilever Brand

    • 650 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Unilever

    • 695 Words
    • 3 Pages

    Unilever Analysis Unilever should introduce a new‚ premium bar soap named Omo Luz for quality and value-conscious consumers‚ while lowering the price point of Minerva to reduce cannibalization and increase appeal to low to middle income segment in Northeast Brazil. In order to accomplish this mission and remain profitable‚ target primarily married low income women who value family and reputation; those who would otherwise buy P&G brand detergent or a local brand. This new Omo product will be

    Premium Marketing Laundry detergent Soap

    • 695 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Unilever

    • 322 Words
    • 5 Pages

    Marketing Mix OUTLINE o INTRODUCTION o UNILEVER AT A GLANCE o STP STRATEGY  Segmentation  Targeting  Positioning • 4 Ps o CONCLUSION UNILEVER AT A GLANCE Unilever is one of the world’s leading suppliers of fast-moving consumer goods. UNILEVER was founded in 1930 190 countries in which their products are sold 171‚000 employees at the end of the year 2011 €1 billion invested in R&D worldwide in 2011 CUSTOMER PARTNERSHIPS o Unilever has products for three markets: • FOOD • PERSONAL CARE

    Premium Good Marketing Customer

    • 322 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Unilever

    • 2087 Words
    • 9 Pages

    Department ♦Planning department ♦Costing department ♦Finance department ♦Payment department ♦Cash office ♦Wages & salaries department ♦Business Support Department ♦Administration department Unilever Pakistan Ltd is a wholly owned subsidiary of Unilever Overseas Holding‚ UK‚ Unilever PLC (a company incorporated in the United Kingdom) Fundamentals of Organization We often begin to describe a firms Structure by looking at its Organization Chart. Organizational Chart:- The reporting

    Premium Unilever Organizational structure Management

    • 2087 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    Unilever

    • 790 Words
    • 3 Pages

    Decade of Organizational Change at Unilever What did Unilever’s decentralized organizational structure make sense from the 1950s through the 1970s? Why did this structure start to create problems for the company in the 1980s. Discussion Question # 1 What was Unilever trying to do when it introduced a new structure based on business groups in the mid-1990s? Why do you think that this structure failed to cure Unilever’s ills? Discussion Question #2 In the 2000s Unilever has switched to a structure based

    Premium Management Business terms Marketing

    • 790 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Unilever

    • 860 Words
    • 3 Pages

    Interactive Session 7 UNILEVER SEGURES ITS MOBILE DEVICES Unilever is a $54 billion global manufacturer and supplier of fast-moving consumer goods‚ including brands such as Q-Tips‚ Lipton tea‚ and Dove personal care products. It operates in 57 countries‚ with regional teams for Europe‚ the Americas‚ and Asia/Africa (including Australia.) Unilever also has teams for its Foods and Home and Personal Care products. This global giant is known for its ability to leverage products and brands throughout

    Premium Personal digital assistant Mobile device Security

    • 860 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Unilever

    • 1131 Words
    • 5 Pages

    DATE: Karl Schmidt Jared Sessum Sustainable Tea at Unilever‚ Harvard Business School January 29‚ 2013 This memorandum addresses the following questions based on information found in the Harvard Business School case study on Unilever: Why did Unilever commit to sustainably source 100% of its tea? Has Rainforest Alliance certification been success for Unilever –why or why not? What should Unilever do with its tea business in India? Why has Unilever committed to sustainably source 100% of its agricultural

    Premium Sustainable agriculture Agriculture Tea

    • 1131 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Unilever

    • 442 Words
    • 2 Pages

    Abstract This paper explains that the Unilever brands are trusted everywhere around the world; 150 million times a day‚ someone somewhere chooses a Unilever product. This paper points out that‚ at the heart of the corporate purpose‚ which guides Unilever in its approach to doing business‚ is the drive to serve consumers in a unique and effective way by (1) working with suppliers who have values similar to Unilever and work to the same standards‚ (2) utilizing its wealth of knowledge and international

    Premium Unilever

    • 442 Words
    • 2 Pages
    Satisfactory Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50