INTRODUCTION BP originated from a British petroleum company founded in 1909. After experiencing crises during the 1980s-1990s‚ the company started to have a cost cutting culture. During mid-1990s‚ with an aggressive growth strategy‚ BP started to grow and reposition. After BP merged with Amoco in 1998‚ John Browne started to serve as chief executive until May 2007. Browne repositioned BP as a “green” oil company after he took over and practiced the model of organizational decision-making strategy
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In 2010‚ BP encountered two predicaments. The first was stopping a major oil spill in the Gulf of Mexico after an oilrig exploded. The second was persuading people that they were doing just so. The company damaged its environmentally friendly image when the Deepwater Horizon oilrig exploded in the Gulf of Mexico on April 20‚ 2010‚ eventually creating the largest marine oil spill in history. Eleven workers were killed‚ an estimated 6‚000 barrels of oil leaked per day‚ and years of irreversible damage
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| | BP p.l.c. (BP) is one of the largest vertically integrated oil and gas companies in the world. Its operations include the exploration and production of natural gas and crude oil; refining of crude oil; manufacturing of petroleum products; marketing of refined products; construction and mining; and transportation of crude oil. It is also involved in the marketing and trading of gas and power‚ marketing of liquefied natural gas (LNG)‚ natural gas liquids (NGLs) and low-carbon power generation
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will look at British Petroleum‚ BP‚ one of the largest oil companies in the world. Following the Gulf Oil Spill does BP have sustainability in this market? This paper will examine the early history of the company. It will look at the competitive advantages of the organization by looking at its SWOT analysis. The company’s market strategy will be examined including its growing interest into alternative fuels. Its internal structure will be compared to the persona that BP is trying to convey that they
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is one of the most common causes of abdominal pain. In the United States‚ 250‚000 cases of appendicitis are reported annually‚ representing 1 million patient-days of admission. The incidence of acute appendicitis has been declining steadily since the late 1940s‚ and the current annual incidence is 10 cases per 100‚000 populations. Appendicitis occurs in 7% of the US population‚ with an incidence of 1.1 cases per 1000 people per year. Some familial predisposition exists. In Asian and
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Case Study Case study methods involve Systematically gathering enough information about a particular person‚ social setting‚ event‚ or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual‚ a group‚ or an entire community and may utilize a number of data technologies such as life stories‚ documents‚ oral histories‚ in-depth interviews‚ and participant observation. Types of case studies Stake (1995) suggests that researchers
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Introduction to Case Study by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 2‚ July‚ 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem
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Case Study Presenting a case to a teacher is same as presenting it in front of a jury. You need to have structured and solid arguments to convince the jury (teacher‚ in your case) and prove your point. If you are an excellent lawyer‚ you can even convince the jury that your defendant is not guilty even if he is (not ethical‚ of course). The bottom line is: you need to structure your case analysis. Although every case analysis more or less follows the same pattern; there is a slight variation depending
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The BP oil spill‚ more famously referred to as the Deepwater Horizon Spill‚ occurred in 2010 in the Gulf of Mexico and flowed unmitigated for as long as 3 months. The BP oil spill has fared as the largest marine oil spill ever confronted in the history of the petroleum industry. The oil spill on the 20th of April 2010 was primarily the result of a gas release followed by an explosion in the Deepwater Horizon oil rig‚ in the Gulf of Mexico‚ established on the Mocando exploration well designed for
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