IES Management College and Research Centre‚ Mumbai SESSION PLAN Program: PGDM (HCPM) Semester/Tem: II Subject: Distribution Management Objective: The Course will provide fundamental concepts of distribution management like selection‚ training‚ motivation and evaluation of channel members. The Course also includes topics such as resolving conflicts of channel members‚ distribution analysis & control and managing international channels of distribution. The course also provides an overview
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document consists of the IMC plan for Synergade- the new sports drink on the market‚ designed to use a natural approach to give its target market the energy boost when needed the most. The purpose of an IMC plan is to serve as a blueprint of the complete marketing communications for a brand. It evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. An IMC plan is a part of the marketing plan that involves all promotional
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Marketing Plan April 24‚ 2006 Professor: John Daly Bacardi & Co. Rashin Mohebian Dianna Valko Table of Contents Executive Summary…………………………………………………….......Page 3 Company Background………………………………………………………Page 4 1. company name 2. type of business 3. company location 4. company size 5. privately or publicly owned Mission Statement…………………………………………………………..Page 5 1. opportunities or needs of the business 2. what
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New collection Launch | Marketing Plan 22.10.2009 1 SITUATION ANALYSIS Zara Brand Wheel Fashionable clothes Varied assortment Trendy colors Feminine cuts Fashionable product lines for moderate costs Customer-‐centered business Runway trends adapted for the streets Brand Essence Fashion-‐oriented woman Trendy in every situaFon
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Strategic Plan‚ Part I: Conceptualizing a Business Marcia Cortez MKT 475 August 13‚ 2012 Michele Dougherty Strategic Plan‚ Part I: Conceptualizing a Business Creating a business is a difficult task that requires essential strategic management. “Strategic management is defined as the set of decisions and actions that result in the formulation and
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A marketing plan is a comprehensive blueprint which outlines an organization ’s overall marketing efforts. A marketing process can be realized by the marketing mix‚ which is outlined in step 4. The last step in the process is the marketing controlling. The marketing plan can function from two points: strategy and tactics (P. Kotler‚ K.L. Keller). In most organizations‚ "strategic planning" is an annual process‚ typically covering just the year ahead. Occasionally‚ a few organizations may look at
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Study Plan I’m Sarah Wang from China University. After graduation from high school‚ I worked as a waitress in a local restaurant. This unforgettable job opportunity had provided me with the experience in dealing with money and kittle customers as well as developing my communication skills‚ sense of responsibility‚ and my determination to carry on with higher education! What’s more important‚ talking to and working with other waitresses and chefs who are almost at my age‚ I began to realize how these
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developing a business model for the Atha Corporation‚ I feel that I had a good plan and understanding of the process. Having to go through a similar process myself at a point in my career made me value and retain the knowledge I have shared‚ and this paper is going to briefly describe the goals set by the two departments‚ justification for those goals‚ why planning strategically is so important‚ and a little research that was involved. Human Resources Retaining existing employees is one of the
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Project Marketing Deliverables 1.1 Create and implement a marketing plan The Marketing Plan will detail actions necessary to meet the above listed marketing objectives. This marketing plan will be for a product line and will be an annual marketing plan. The plan will follow solid marketing strategy. The marketing plan should be sound as a sound plan is the key to the success of a business. The plan should include market research‚ internal and external environmental factors‚ demographics‚ PROVISION’s
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Table of contents III. Executive Summary | 1 | | | 1. Company’s Description | 1 | | | 2. Strategic Focus and Plan | 4 | | | 3. Situational Analysis | 5 | | | 4. Product-Market Focus | 5 | | | 5. Marketing Program 6. Financial Data and Projections 7. Implementation Plan 8. Evaluation and Control 9. Appendices | 6 | | | Chapter Two Environmental Analysis | 8 | | | 2
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