ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Running head: Savor Case Study 1 Savor Case Study Running head: Savor Case Study 2 Case Recap The company has admitted that a problem is expanding without sacrificing business
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[pic] Business Case Metabical Version 1.0 ● October 21th‚ 2010 [pic] Work Group Metabical – Business Case |VERSION: 1 |REVISION DATE: 10/21/2010 | |Team Members | |Eduardo Lins |[Email] |[Telephone]
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Wal-Mart Case Study Introduction 1. Brief History of Wal-Mart Wal-Mart is “the giant chain of discount stores‚ the second largest company in the world‚ with over $400 billion in revenue and 2.1 million associates.” (Philip and Kevin‚ p94) Wal-Mart began its business in 1962 when Sam Walton‚ the owner of Wal-Mart‚ opened up his first discount store in Rogers‚ Arkansas (Philip and Kevin‚ p94). In the next two decades‚ Wal-Mart expanding its scale rapidly. Since 1990s‚ Wal-Mart started to opened
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the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also
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Case study 1 A Golden opportunity: exporting easy flame barbeques to Argentina? 1 Many export activities begin in this way; however‚ there are a number of issues Mariano has overlooked. Name five of these. Target Market: Mariano sees the market in Argentina‚ but he did not to carry on the analysis‚ his products are for which customer. Also needs to locate product sales target market. Easy flame barbeques only can content a part of people in social. Marketing analysis; Service firms Social-Culture/Foreign
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Subject: UNICEF wages guerilla warfare – Case Study #1 Question 1: Do you think UNICEF’s campaigns will be effective? Why or Why not? I believe UNICEF’s campaign will not be as effective‚ given the fact that is hard to compete with other companies with more sophisticated and more economic advantages. We all know that if a product is bad but with the right marketing tactics it will attract people’s attention and gain great demand. It is difficult for UNICEF to compete with the many other companies
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Case Study NUPATH FOODS‚ INC. James Ornath read the latest sales figures with a great deal of satisfaction. The vice president of marketing at Nupath Foods‚ Inc.‚ was pleased to see that the marketing campaign to improve sagging sales of Prowess cat food was working. Sales volume of the product had increased 20 percent in the past quarter compared with the previous year and market share was up. The improved sales of Prowess could be credited to Denise Washington‚ the brand manager responsible
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Course Title: Advance Research Methods Has Traditional Marketing lost its ‘Shine’? Roopesh Rajput Kamal Singh Student ID: 9146051 Supervisor: Prof. Dr. Marcus C Hemmer Date of Submission: January 06‚ 2015 Has Traditional Marketing lost its ‘Shine’? Marketing is the process of promoting and selling the value of a product or services to customers. Every company uses one or the other marketing strategies to communicate with the consumers. Marketing is essential‚ as it attracts the targeted buyers and
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McDonald’s – Business Strategy in India Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy‚ its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India‚ its localization and entry strategy‚ its strong supply chain and pricing strategy. Table of Contents 1. Introduction 2. McDonald’s entry into India 3. Exhibit I: McDonald’s
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