Advert Questions (A) (a) Comment on the advertising strategy adopted previously and currently. PREVIOUS STRATEGY -IT WAS A SHALLOW APPROACH. NOT POSITIONED EFFECTIVELY FOR THE MARKET. THE TOTAL ADVERTISING WAS AWFUL. IT CREATED MORE PROBLEMS IN THE PEOPLE’S MIND. CURRENT STRATEGY -TREAT CHICKEN AS EVERY FOOD. Toward off negatives: ‘Chicken so fresh‚ it simply melts in your mouth. Reason: Superior blast freezing process.” “Chicken so fresh‚ it’s only minutes old
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AIDA Model ATTENTION A = PAN-TASTIC OFFER FREE PIZZA INTEREST I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza DESIRE D = The image of delicious Pizza ACTION A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011 ADVERTISER In Wichita‚ brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15‚ 1958
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sense of pride and being. This an effort put forth by not only an individual but a professional athlete reaching out to children who are under the umbrella of bad genes‚ a stagnant lifestyle‚ and bad eating habits that Shaquille O’ Neal has taken the role in encouraging these kids to live a better and healthier lifestyle . The child obesity statistics are staggering! According to the National Center for Health Statistics and Nutrition Examination Survey the results posted on the American Obesity Association
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While we all belong as people our aesthetic is assorted into boxes. Slapping a label on one another ignores the reflection of our personhood. These views have been thrust upon us unconsciously through various mediums one being the fashion industry‚ an industry that has warped our perceptions of what is socially acceptable. As a society we should be embracing our differences through all aspects of life‚ instead‚ we promote an unconscious prejudice view of one
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Explain how logos‚ ethos and pathos are used in advertising. Advertising is a form of communication for marketing used to encourage‚ persuade or manipulate the audience to continue or take new actions. Many companies‚ be it a popular brand like apple or a local brand like F&N‚ use advertising to market their products. In order for these advertisements to be effective they need to be rhetoric and so‚ use the three forms of rhetoric: Pathos‚ Logos and Ethos to persuade the audience to purchase their
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handling capabilities of our customer service executive? Please rate on scale of 1-5‚ 1- being extremely unsatisfactory 5- being extremely satisfactory …....................................... 3. How do you find the process of document request? 1. Very convenient 2. Convenient 3. Average 4. Inconvenient 5. Very inconvenient ….......................................... 4. Please rank the below mentioned services considering the frequency of service use. (1- Most preferred‚ 5- least
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The Role of Consumer Involvement in Determining Cognitive Response to Broadcast Advertising Laura M. Buchholz Robert E. Smith This paper investigates the role of involvemeni in deurmmitxg consumer response to radio and TV commercials. Afur reviewing reletani Uterature. a summary model thai focuses on the amount and type of cognitive elaboration and subsequent ejects on consumer recognition of the brand and message points is presented. Hypotheses are developed that predict interaction ejfects
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Introduction Advertising is a key for the economy of consumers. Without it‚ people would face difficulty knowing what services and products are available. Adverting indeed is vital to a prosperous social order. It is also the financial basis of important contemporary mass media (John Vivian‚ 1997: 315). Advertising performs the dual role of informing and entertaining in the media. It informs us of the products and services that are available for us to buy and use. Along the way‚ it also entertains
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Customer contributions and roles in service delivery Mary Jo Bitner Arizona State University‚ Tempe‚ Arizona‚ USA Customer contributions and roles 193 Received June 1996 Revised January 1997 William T. Faranda University of Virginia‚ Charlottesville‚ Virginia‚ USA Amy R. Hubbert University of Nebraska-Omaha‚ Omaha‚ USA Valarie A. Zeithaml University of North Carolina‚ North Carolina‚ USA Introduction Service experiences are the outcomes of interactions between organizations‚ related
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the role of advertising agencies in the development of successful promotional campaign Advertising is considered by many major organisations as a powerful marketing tool to increase sales and can enhance the image of their company/brand. They are also service provide who create an effective advert for their client company to help them meet their business objectives or built their brand image at a price. As there can be high competition in the market that a business operates in‚ advertising agency
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