One of the many subjects that Aristotle tackles in The Nicomachean Ethics is the concept and practice of friendship. Aristotle himself sets three requirements for friendship‚ as well as three separate categories for friendship‚ the categories being‚ utility based‚ pleasure based‚ and virtue based. While Aristotle does state that a virtue based friendship is the strongest‚ one could also put forth the argument that friendship only exists for the benefits of utility that come from friendship‚ leading
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Introduction Sales promotion is one of the seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples‚ Coupons
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The Power of Advertising Gail Patterson It is argued by many that television is the most powerful source of advertising (Grant and O’Connor; 2005‚ Jasperson and Yun‚ 2007) and is also the most likely form of media to be remembered and discussed by the public (Ford-Hutchinson and Rothwell‚ 2002‚ p17). This is confirmed by a number of studies that show a good response to television advertising‚ and corresponding commercial spending; a report in the Economist found that “Television remains
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trekking bags and to suggest promotional ideas to make its advertisement and promotion better. OBJECTIVE: Marketing communication tools are the means by which firm attempt to inform‚ persuade and remind consumers‚ directly or indirectly‚ about the product and brand they sell. In sense‚ they represent the voice of the company. Marketing communication mix consist of eight major modes of communication – advertisement‚ sales promotion‚ events and experiences‚ public relation and publicity‚ direct marketing
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Health Promotion? AUTHORS Bernadette Ward RN‚ Midwife‚ Grad Cert Ed‚ MPHandTM‚ MHlth Sci Lecturer‚ Faculty of Health Sciences‚ La Trobe University‚ Bendigo‚ Australia. B.Ward@latrobe.edu.au Glenda Verrinder RN‚ Midwife‚ Grad Cert Higher Ed‚ Grad Dip Pub and Com Health‚ MHlth Sci Senior Lecturer‚ Faculty of Health Sciences‚ La Trobe University‚ Bendigo‚ Australia. ABSTRACT Alcohol misuse in Australia society is a community issue that can be addressed successfully within a health promotion framework
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Code of Ethics‚ Roles‚ and Behaviors Arneshia Hopkins University Of Phoenix A good way to categorize the employees in the bar industry is front of the house‚ back of the house and swing. Front-of-the-house employees include bartenders‚ servers and hosts. The back of the house is made up of chefs‚ prep cooks‚ dishwashers‚ office staff (secretary‚ bookkeeper‚ etc.)‚ and the maintenance staff (usually subcontracted). Swing employees are the managers‚ bussers‚ barbacks‚ security (where necessary)
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Advertising and its objectives? Advertising is an activity of attracting public attention to a product or business‚ as by paid announcements in the print‚ broadcast‚ or electronic media. Advertising is a paid form of a non-personal message communicated through the various media by industry‚ business firms‚ nonprofit organisations‚ or individuals. Advertising is a marketing tool and may be used in combination with other marketing tools‚ such as sales promotions‚ personal selling tactics
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Marketing Mix; Promotion ; Johnnie Walker a. Above the line promotion‚ is promotion that is done outside of the business‚ promotion like this often includes TV advertising and radio advertising. b. To redesign there new image‚ Johnnie Walkers could redesign all of there products packaging and design‚ they could do this by maybe adding tartan design to the bottles of whiskey‚ if they wanted to give there products an authentic Scottish look‚ they could also redesign there logo to make the
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purpose of human life‚ and it should be an accomplishment that everyone should strive to. He believed that genuine happiness required the fulfillment of several conditions‚ including mental and physical strength and well being. In the Nicomachean Ethics‚ Aristotle lays his work for the future to read and learn from. These texts are still relevant in society today‚ around 2‚300 years after Aristotle left the world. In these texts‚ Aristotle asks a fundamental question. Why are we here? Is there an
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Sales Promotion Techniq Axia College of University of Phoenix Sales Promotion Techniques Sales promotion describes promotional methods using special short-term techniques to persuade members of a target market to respond or undertake certain activity. As a reward‚ marketers offer something of value to those responding generally in the form of lower cost of ownership for a purchased product (e.g.‚ lower purchase price‚ money back) or the inclusion of additional value-added material
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