Sales Force Optimization: A Self Assessment Glen S. Petersen Copyright 2011‚ All Rights Reserved Page 1 Sales Force Optimization: A Self Assessment Table of Contents Chapter 1 Introduction................................................................................................................ 3 Chapter 2 Sales Force Optimization........................................................................................... 5 Chapter 3 Trends That Impact Sales Force Performance
Premium Sales Marketing
INTRODUCTION Sales force management systems are information systems used in CRM marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system‚ in which case they are often called customer relationship management (CRM) systems. Sales force management systems are essentially the same thing as sales force automation system (SFA). A SFA‚ typically a part of a company’s customer relationship management system
Premium Sales Customer service Customer relationship management
Sales Force Management Proper training for a sales force is vital to the success of the individual as well as the team. According to Spiro‚ Stanton‚ and Rick‚ “The salesperson’s product knowledge‚ understanding of customer needs‚ and selling skills are directly related to the amount of training he or she receives” (2004‚ p. 190). This paper will discuss such instances encountered by Imaginative Staffing‚ Inc.‚ summarize the case study presented in Management of a Sales Force‚ and answer questions
Premium Sales Marketing Selling
| |INTRODUCTION | Introduction The coca-cola company is the world largest beverage company. In Bangladesh the coca-cola company is a non-alcoholic beverages manufacturer‚ distributor & marketer. Abdul Monem Group has a beverage unit to run the business of Coca-Cola in Comilla. Origin of the Report This report has been prepared as
Premium Coca-Cola
THE SALES FORCE TECHNOLOGY–PERFORMANCE CHAIN: THE ROLE OF ADAPTIVE SELLING AND EFFORT Adam Rapp‚ Raj Agnihotri‚ and Lukas P. Forbes Firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. This research expands previous literature in the area of sales force automation (SFA) and customer relationship management (CRM) by looking at the consequences after technology adoption by a sales force. Data were gathered from
Premium Customer relationship management Sales
Sales Force Selection The sales force is solely responsible for building the bottom line of an organization. It is the only department that brings in revenues & hence must be given due importance in the organizational structure. Selection of the sales force must be a careful process that ensures that top quality salesmen‚ who will exhibit motivation‚ a strong orientation towards results & loyalty to the company. Selection is the process of discovering the qualifications & characteristics
Premium Recruitment Employment
Background Coach is a company that was founded in New York and specializes in handbags‚ accessories‚ and jewelry. Ever since 1941‚ Coach strives to achieve a high quality reputation among consumers along with exceptional service. As high customer satisfaction is one of their main goals‚ the company eventually gained recognition and their brand gained international status. Coach operates in a variety of industries due to its large product selection. Handbags‚ accessories‚ wallets‚ jewelry‚ belts
Premium Giorgio Armani Armani Carolina Herrera
Article Title: Improving the Sales Force Author: Cranfield University‚ SilentEdge Url & Date Retrieved: http://silentedge.co.uk/wp-content/uploads/2011/01/cranfield-report-18.01.2011.pdf 3/14/13 Main Idea This article analyzes the data from several sales people in three different areas new business sales‚ telesales‚ and account management. With the data it puts together 8 profiles that each sales person can fit into. Ranging from least effective to most those 8 types are socializer‚ dealmaker
Premium Sales Management Skill
Project Title: Salesforce SFA on the iPhone and iPod Touch Content: 1. Summary of case study 2. Questions & Answers 3. Learning outcome Summary of Case Study * Role of Apple Apple is a company known for creative‚ disruptive new technologies and business models. One of its most recent products‚ the iPhone‚ represents this kind of technology. Apple opened up its iPhone platform to third-party developers shortly after releasing it. They provide what’s known as the iPhone
Premium Apple Inc. App Store Disruptive technology
Title: Sales Tracking and Customer Relations Analyses Executive Summary This report is based on the sales tracking and customer relationship analysis of the company‚ Ballarat Trade Fair Consultancy (BTFC). The main activity of this company is to promote and sell stand space at trade fairs and tickets for visitors to trade fairs in Ballarat area. The company analyses the total profit‚ total sales and cost incurred in them in different financial
Premium Sales Customer service Marketing