SALES PROMOTION MKT 3310 Lecture 9‚ 2012 1 Lecture objective By the end of today’s class you should: • understand the role of sales promotion in a company’s integrated marketing communications program. • understand the different types of consumer and trade-oriented sales promotion tools‚ and the reasons for using them. 2 Lecture format • Defining sales promotion‚ types of sales promotion • Strengths and weaknesses of sales promotion • Exercise •Sales promotion and consumer
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Introduction Sales promotion is of paramount significance in today’s marketing world by which marketer want to make their product reachable to their desired customers mind for making him or her remind regarding purchasing their product. For this term paper my selected topic is sales promotion which is one of the branches of marketing where I will briefly discuss sales promotion strategy‚ tools & ways to develop it. For each and every issue‚ the practical examples of the different renowned companies
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Sale Promotion A Description of the Sales promotion: Sales promotion is any initiative undertaken by an organization to promote an increase in sales‚ usage or trial of a product or service. Sales promotions are varied such as sampling‚ couponing‚ contest and sweepstake and on. The type of promotion vehicle that I want to talk about in this case is the premiums. A premium is an offer of an extra item of merchandise or service either free of at low price that is used as an incentive for purchase
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SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
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1. TELECOM INDUSTRY IN INDIA Presented By:Submitted To:Dr. Sandhir Sharma Group 10Chitkara Business School Gagandeep Singh Mohit Sharma Aman Mahajan Karun Sharma Kanika Dhawan Ashima Gupta 2. Well Postal means of communication wasthe only mean communication until theyear 1850. In 1850 experimental electric TELECOM INDUSTRYtelegraph started for first time in Indiabetween Calcutta (Kolkata) and DiamondIN INDIAHarbor (southern suburbs of Kolkata‚ onthe banks of the Hooghly River).In 1851‚ it was
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4. Models Used In Churn Management Analysis * Decision Tree * Neural Network 4.1 Decision Tree The Decision Tree procedure creates a tree-based classification model. It classifies cases into groups or predicts values of a dependent (target) variable based on values of independent (predictor) variables. The procedure provides validation tools for exploratory and confirmatory classification analysis. The procedure can be used for: Segmentation Identify persons who are likely to
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SALES PROMOTION SALES PROMOTION PERSONAL SELLING PERSONAL SELLING Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques. Personal selling is a promotional strategy that involves one party (the seller) establishing a relationship with a different person (the prospective buyer) by use of their persuasive skills and techniques
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Services Marketing PEOPLE‚ TECHNOLOGY‚ STRATEGY Sixth Edition CHRISTOPHER LOVELOCK JOCHEN WIRTZ Services Marketing People‚ Technology‚ Strategy S I X T H E D I T I O N Christopher Lovelock Yale University Jochen Wirtz National University of Singapore Upper Saddle River‚ New Jersey 07458 Library of Congress Cataloging-in-Publication Data Lovelock‚ Christopher H. Services marketing : people‚ technology‚ strategy / Christopher Lovelock‚ Jochen Wirtz.—6th ed. p. cm. Includes
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using your cell phone is endless. To supplement stagnant voice revenues cellular operator are now turning to VAS to boost revenues in both data and value added voice service. Airtel‚ Vodafone and Idea have deep rooted presence in the Indian telecom sector through their wide product offerings and excellent distribution networks. The real aim of this project is to study the effectiveness and responses towards marketing strategies adopted by Airtel‚ Vodafone and Idea. But many sub objectives are
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Table of Contents 1. INTRODUCTION 2 2. INDUSTRY 2 3. MAJOR MACROECONOMIC ENVIRONMENT 4 4. MOTIVATION TO CHOOSE THIS SECTOR 5 5. ACCOUNTING POLICIES 5 5.1 Accounting Policies of Cipla 5 5.2 Comparison of accounting policies of Cipla with other players 8 6. ANALYSIS OF RATIOS 11 6.1 Liquidity Ratios 11 6.2 Solvency Ratios 13 6.3 Profitability Ratios 15 6.4 Efficiency or Turnover Ratios 19 7. DUPOINT ANALYSIS 22 8. VALUATION 23 9. CONCLUSION 24 10. REFERENCES
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