can assist in promoting a healthy lifestyle by educating our children in their choices eating healthy food‚ and in preventing illness in proper hand washing techniques. Health promotion is the practice of allowing individuals to increase their own control over‚ and to improve their health. The purpose of health promotion is to monitor and evaluate
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for sales planning & operations. First part of the report details How the above given company use personal selling to support promotional mix. In depth it explains the effective of personal selling in different circumstance. Buyer behavior has been explained with two products that are digital camera and kitchen appliances by comparing customers’ buyer behavior on each product. Furthermore a role of sales team in given organization has been explained to get more understanding of sales team
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North America‚ PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo’s brand names are more than 100-years-old‚ but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company‚ including Gatorade‚ in 2001. PepsiCo offers product
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I. CORPORATE PROFILE 1.1 Name of the company Pepsi-Cola Products Philippines‚ Inc. 1.2 Website of the company: International: http://www.pepsico.com Local: http://www.pepsiphilippines.com 1.3 Address or Location of the Company Km. 29 National Road‚ Tunasan‚ Muntinlupa City 1773‚ Metro Manila 1.4 Location and Branches: Luzon | Cagayan Valley Operations | Turingan St.‚ Dubinan east‚ Santiago City‚ Isabela | Central Luzon Operations | Sindalan‚ San Fernando‚ Pampanga | Modern Trade
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PROMOTION DEFINITION:- Promotion involves disseminating information about a product‚ product line‚ brand‚ or company. It is one of the four key aspects of the marketing mix. (The other three elements are product marketing‚ pricing‚ and distribution.) To generate sales and profits‚ the benefits of products
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The 6 Ps of Promotion: The traditional marketing mix is one of the most famous marketing terms. Its elements compose the basic components of a marketing plan. Also known as the Four P’s‚ the marketing mix consists of price‚ place‚ product and promotion. However‚ the retail marketing mix differs from the traditional marketing mix. It is made of 6 Ps: product‚ place‚ promotion‚ price‚ presentation and personnel. Although some of the elements are the same‚ these two concepts differ. In order for a
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Introduction The PepsiCo challenge is to keep up with archrival The Coca-Cola Company never ends for the world’s soft-drink maker. PepsiCo’s soft drinks (including Pepsi‚ Mountain Dew‚ and Slice) make up about one-quarter of its sales. (Bottling operations are run independently). Pepsi Co also owns Frito-Lay‚ the world’s number 1 maker of snacks such as corn chips (Doritos‚ Fritos) and potato chips (Lay’s‚ Ruffles‚ WOW!). PepsiCo sells its Gatorade sports drink and Tropicana orange juice brands
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An internal or external environment analysis is an analysis of the target market for a company’s goods or services that can provide understanding of environmental factors that need to be addressed for a products success. Even major Companies like Pepsi are affected by these factors. When considering the importance of the factors that affect marketing an organization plan it are necessary to note that the environment and market can be very complicated and are in the majority of instances ever changing
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Financial Analysis of Pepsi Co. Pepsi Co. was Created and developed in 1898. It was first introduced as "Brad’s Drink" to be later renamed as Pepsi-Cola on June 16‚ 1903‚ 60 years later removing the “Cola” and leaving just Pepsi. "Brad’s Drink" got its name in New Bern‚ North Carolina‚ United States‚ in 1898‚ after his creator‚ Caleb Bradham He made it in his home where the drink was sold. It was later labeled Pepsi Cola‚ named after the digestive enzyme and kola nuts used in making the beverage
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Coca-Cola’s first attempt at the Indian market began in 1958 until its withdrawal in 1977 following disputes with the Indian government. PepsiCo did not enter the Indian market until 1986‚ and Coca-Cola did not reenter the Indian market until 1993. Pepsi struggled to fight off local competition from various local brands‚ while slowly growing its market share. In 1993 the belief was that Coca-Cola would not take away any market share from local companies given that the beverage market was growing consistently
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