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“Business growth in Kara focusing Kara baby wipes and hand sanitizing wipes” INDUSTRY REPORT 2013 Submitted for the partial fulfillment of the requirement for the award Of POST GRADUATE DIPLOMA IN MANAGEMENT SUBMITTED BY AMIT JHA UNDER THE SUPERVISION OF INTERNAL: CA. ANOOP KUMAR EXTERNAL: MR. DIVYANKAR GOEL INSTITUTE OF MANAGEMENT EDUCATION‚ SAHIBABAD‚GHAZIABAD‚(U.P) DECLARATION I‚ AMIT
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Depth Perception‚ Locomotion and Social Referencing: Introduction For decades‚ researchers have been fascinated with the way infants reach their milestones and acquire their capacity to see‚ manipulate objects‚ crawl and develop language. Although the infants ’ development can be observed in their naturalistic environment‚ it is difficult to study their growth from a scientific perspective. The apparatus of the visual cliff that was initially created to assess young children ’s ability to perceive
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The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China By Zhenyu Liu 2007 A Dissertation presented in part consideration for the degree of MA Management University of Nottingham PDF created with pdfFactory trial version www.pdffactory.com ABSTRACT As the laptop market is teemed with increasingly competition and more sophisticated customers‚ effective branding strategies are a key tool for firms to acquire and maintain customers. However‚ consumer
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Relationship Marketing in Consumer Markets: Antecedents and Consequences Jagdish N. Sheth Atul Parvatiyar Emory University Understanding the motivations of consumers to engage in relationships with marketers is important for both practitioners and marketing scholars. To develop an effective theory of relationship marketing‚ it is necessary to understand what motivates consumers to reduce their available market choices and engage in a relational market behavior by patronizing the same marketer
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Sara McLafferty (1984) Models of the Retail Location Process: A Review. Journal of Retailing‚ 60 (Spring). 5-36. Crask‚ M. and Reynolds‚ F. (1978)‚ An indepth profile of the department store shopper. Journal of Retailing. 54 (2)‚ 23-33. Dash‚ J.F.‚ Schiffman‚ L.G. and Berenson‚ C. (1976)‚ Risk and personality-related dimensions of store choice. Journal of Marketing‚ 40‚ 32-9.
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Unit 1 Introduction to IMC 1 Overview In Unit 1 we introduce you to the study of integrated marketing communications. We begin by reviewing the basic communication model‚ looking at its component parts and applying them within a marketing context. We explore the key components of IMC‚ assess its value to marketers‚ and discuss how IMC can be applied in an international marketplace. We address the moral and ethical issues faced by marketers and look at the steps taken by governments and industry
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Table of Contents INTRODUCTION 5 LITERATURE REVIEW 7 PURPOSE‚ SCOPE AND LIMITATIONS 8 RESEARCH OBJECTIVE 9 Primary Objective 9 Secondary Objective 10 METHODOLOGY 10 Type of Research Design 10 Primary Data Sources 11 Secondary Data Sources 11 Scaling Techniques 11 Questionnaire Development 11 Sampling Techniques 11 Data Collection 11 Data Analysis 11 Methodology 11 Tools 11 Data Evaluation 12 Data Analysis 12 Factor Analysis 12 Regression
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DR. MANMEET KUMAR SIRAS M. Com.‚ NET‚ Ph.D. Associate Professor‚ Faculty of Commerce & Bus. Admn. Meerut College‚ Meerut. (C.C.S. UNIVERSITY‚ MEERUT) Email: manmeetsiras@gmail.com RESEARCH PAPER “RURAL MARKETING – POTENTIALS AND STRATEGIES FOR DURABLES” Abstract The Indian rural market with its vast
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Shaheed Sukhdev College of Business Studies New Delhi Customer Purchase Behavior & Perception in Small Car Segment Report Submitted to Ms NEHA By: Rahul Bammi S. Auditya Umang Gupta Customer Purchase Behavior & Perception in Small Car Segment Customer Purchase Behavior & Perception in Small Car Segment table of contents Acknowledgement 4 Executive Summary 5 Statement of the Problem 7 Abstract 8 Scope of the Study 9 Introduction 10 Introduction To
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