(Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at the brand equity were Brand Knowledge
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Islamic Equity Mutual Fund Performance in Malaysia: Risk and Return Analysis Nik Maheran Nik Muhammad Universiti Teknologi MARA‚ Kelantan nmaheran@kltn.uitm.edu.my Masliza Mokhtar Universiti Teknologi MARA‚ Kelantan masliza@yahoo.com Abstract Mutual funds in Malaysia have experienced a considerable growth over the last decade in terms of the number of funds offered and the volume of capital managed by unit trust management companies. A higher growth can be expected due to a strong participation
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Is equity still relevant today? Prior to the Norman conquest in 1066 ‚ different areas of England were governed by different systems of law. William the conqueror gained the English throne in 1066 and began standardizing the law. “Itinerant justices” were able to discuss the various customs of different parts of the century. The principle of ‘stare decisis’ grew up and by 1250 a ‘common law’ has been produced. Common law is the basis of our law today. It is an unwritten law that developed from
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Equitable remedies seek to prevent or redress harm caused by the breach of equitable and legal principles. Unlike the common law remedy of damages‚ they are not punitive in either nature or intent. Equitable remedies refer to specific types of remedies available in court cases that can only be granted by a judge. A judge will grant‚ or not grant‚ a given equitable remedy based on the circumstances of a particular case. As such‚ equitable remedies are different from legal remedies or remedies granted
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Internal and External Equity Comparison HRM/324 02/11/2013 Internal and External Equity Comparison Compensation packages are one of the most valuable pieces of the puzzle when an organization creates a program designed to attract and retain suitable employees. A well designed compensation package can ensure that employees are not only attracted to beginning work at an organization‚ but are also willing to stay within a corporation over time. A higher retention rate for employees can increase
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as to the cost equity model they should implement to estimate their future rate of returns. This report will discuss the accuracy and ease of use of these three models. The main consideration will be determined by how realistic each model is at developing the assumed rate of return. Part 2 of this paper will discuss the cost of equity or discount rate based on hypothetical data to be calculated using the CAPM model. Considering the information presented‚ the cost of equity for each company
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GENESIS OF THE REPORT This project is about the comparison of EQUITY AND DEBT MARKET. This project also helps to understand which market is best the equity or the debt market by correlating the debt and equity. EQUITY MARKET The market in which shares are issued and traded‚ either through exchanges or over-the-counter markets. Also known as the stock market‚ it is one of the most vital areas of a market economy because it gives companies access to capital and investors a slice of ownership
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the eassy I will discuss the meaning and importance of equity in taxation since Adam Smith included it as one of the Canons of taxation. Equity is defined as “redistributive taxation induces allocative distortions by driving a wedge between the price the consumer pays and the price the producer receives” (Begg et al. 2005‚ p.219). There are two types of equity to be considered: the horizontal equity‚ and vertical equity. “The horizontal equity requires that people in similar situations should be
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Debt Versus Equity Financing ACC/400 May 14‚ 2012 Debt versus Equity Financing Debt versus equity financing is a critical element in the process of managing a business and also the most challenging decision facing managers who require capital to fund their business operations (Schroeder‚ Clark‚ & Cathey‚ 2005). Debt and equity are the two main sources of capital available to businesses‚ and each offers both advantages and disadvantages. This paper will compare and contrast lease
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[pic] BIRLA INSTITUTE OF TECHNOLOGY‚ (NOIDA CAMPUS) Report On The Indian Equity Brokerage Industry Submitted To: Mrs. K .L . MISHRA Project Mentor Submitted By: Nipun Sachdeva Submitted On: ACKNOWLEDGEMENT As any good work is incomplete without acknowledging the people who made it possible‚ this report is incomplete without thanking the people without whom this project wouldn’t have taken shape. This project is a result of continuous cooperation‚ effective guidance
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