Behavior Market Segmentation A good example of a company who uses the strategy of market segmentation is the Colgate-Palmolive Company Philippines‚ with their shampoo-product line specifically Palmolive Naturals and Gard Anti-Dandruff Shampoo. Market Segmentation was applied by the company because they found the need to develop new variety of products that would fill the gaps in the shampoo market due to the diverse demands of its consumers. Palmolive Naturals is the flagship-shampoo brand of the
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Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is a white rectangular shaped
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Critical evaluation of marketing strategy of “CLEAR Shampoo” Date of submission: 6th December‚ 2013 (Section: 02) Prepared by: Niaz Morshed - 11304039 Nusrat Jahan - 10204109 MD. Elias Hossain - 11104050 Azad Mahmud Tanvir - 11104056 Anika Azhar - 10204083 Arif Ahmed - 10204060 Prepared for: Md. Tamzidul Islam Course Instructor BRAC Business School Letter of Transmittal Date: 6th December‚
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Of The Product The Product chosen by me is Dove Company is Hindustan Unilever Limited (HUL) Company Profile HUL is India’s largest FMCG Company with a span of over 75 years. Having 35 brands spanning 20 distinct categories such as soaps‚ shampoos‚ detergents‚ cosmetics‚ toothpastes‚ skin care‚ deodorants‚ tea‚ coffee‚ ice cream‚ packaged foods and water purifiers‚ the Company is a part of the daily life of millions of consumers across India. Over 16‚000 employees and annual turnover of around
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of Contents 1 © This is a licensed product of Ken Research and should not be copied TABLE OF CONTENTS 1. France Health and Wellness Market 1.1. France Health and Wellness Market Size‚ 2007-2012 1.2. France Health and Wellness Market Segmentation by Nutraceuticals‚ Spa‚ Health Club and Cosmetics Products‚ 2007-2012 2. France Health Clubs Market 2.1. 2.2. 2.3. 3. France Health Clubs Market Size‚ 2007-2012 Competitive Landscape of Major Health Club Operators in France‚ 2012 France Health
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pronunciation: [ɡaʁnje]) is a mass market cosmetics brand of L’Oréal that produces hair care and skin care products. The company started as Laboratoires Garnier in 1904‚ and was acquired by L’Oréal in the 1970s.[1] Current product lines include Fructis shampoos and conditioners‚ and Nutrisse hair color.[2] Garnier is sold in numerous countries wordwide‚ with specific product lines targeted for different skin types and cultures.[3][4] In 2011‚ Garnier partnered with TerraCycle to promote upcycling of product
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of Contents 1. 2. 3. 4. 5. 6. 7. 8. Vision Statement Mission Statement The History of The Unilever The History of SUNSILK Shampoo The BCG Matrix of Unilever Products Portfolio of Unilever Marketing Mix of SUNSILK Shampoo Segmentation‚ Targeting‚ Differentiation‚ and Positioning of SUNSILK Shampoo 9. Micro and Macro Environment of SUNSILK Shampoo 10.Competitors of SUNSILK Shampoo VISION STATEMENT UNILEVER Work to create a better future every day by inspiring people and develop new ways of doing business
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begging well-known company’s such as Proctor & Gamble‚ Garnear‚ Unilever etc. are producing and marketing shampoos like Pantene Pro-V‚ Sunsilk‚ Head & Shoulders etc. Each and every shampoo have some unique qualities. Like Anti-Dandruff‚ Conditioner‚ Hair fall prevention etc. We are going to launch a new shampoo which contains various qualities in one shampoo. Our shampoos name is “RUDYS- ALL in ONE” Its been developed by the “RUDYS” company and by world famous hair experts.
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Task P5 ‘Explain how and why groups of customers are targeted for selected products’ Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think and feel about a company and/or its products is a key aspect of business success. Attitudes are shaped by experience of the product‚ the opinions of friends‚ direct dealings with the company‚ and the advertising and other representations of the company. Irrespective of whether a
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Decision & Consumer Involvement - Marketing Management Philosophies - Company‟s Corporate Social Responsibilities (CSR) PRODUCT CONCEPT - Company‟s Product - Type of consumer product - Product items‚ product line and product mix MARKET SEGMENTATION - Types of segmentation - Strategies for Selecting Targeting Markets - Positioning CHANNEL STRUCTURE - Type of Marketing Channel - Levels of distribution intensity - Retailing PROMOTION - Promotion Strategies - Advertising- Media
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