Rudy's: Market Analysis

Hello Everyone

Welcome to Our

Presentation

Background Summary
 From the begging well-known company's such as Proctor & Gamble, Garnear,
Unilever etc. are producing and marketing shampoos like Pantene Pro-V, Sunsilk,
Head & Shoulders etc.
 Each and every shampoo have some unique qualities. Like Anti-Dandruff,
Conditioner, Hair fall prevention etc.
 We are going to launch a new shampoo which contains various qualities in one shampoo.  Our shampoos name is “RUDYS- ALL in
ONE”
 Its been developed by the “RUDYS” company and by world famous hair experts.

Mission Statement
 Each and every company have a mission statement. Its is very important. Because it emphasizes the company’s strength in the market place. Our purposes are very clear in our mission statement. Our mission statement is:

“Your Hair,
We Care”

Objective
 Objective sets our goals, that what we do in future.  Our objectives are :
 Access the concept of product acceptability credibility and perceived benefits.
 Examine consumer’s assessment of the product in terms of product performances and related benefits.  Explore consumer’s reaction towards packaging.  Understand consumer’s perception of quality advertisement in terms of its impact.

Situation Analysis & 3C’s
 We have developed 3C’s to understand the market, our consumers and our company’s management system.
 The 3C’s are :
 Consumers
 Competitors
 Company
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Consumers:
Both Men and Women
15-56 years old
Income level: middle to higher class.

Situation Analysis & 3C’s (contd.)
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Competitors:
Pantene Pro-V
Sunsilk
Head & Shoulders
All Clear
Garnear
Company:
It is divided into different departments to ensure proper care.
 Marketing
 Human Resource Management.
 Finance

SWOT Analysis
 To understand the market condition and to improve our product and to make sure of better services, we have done SWOT analysis of