M-coupon 1). Why are m-coupons better than traditional paper coupons? Using m-coupons cuts down on time‚ less costly‚ and it reaches more potential customers than using traditional paper coupons. It can drastically reduce delivery and redemption cost‚ and trigger Impulse buys. Also since people carrier their cell phone with them‚ the coupon isn’t forgotten. 2). What are the risks involved with mobile marketing and m-coupons? Because mobile technology is always
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SEMINAR 1 – STUDY GUIDE Adolescence Defined pg8 Depends on the factors considered: Physical and sexual development Family relationships Educational rules Social customs Legal codeS STAGES Early – 11 to 14 years - Middle – 15 to 18 years Late – 19-22 years HISTORY Ancient Greece and Rome Preindustrial Europe 18th Century Europe United States Industrialization 20th Century United States Current Teens GLOBALIZATION
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Seminar On “AUDI IN INDIA” DATE OF PRESENTATION 07/10/2014 PRESENTED BY Mr. Prathyaksha.H.L. 3rd SEMESTER MBA (2013-2015) UNDER THE GUIDANCE OF Mr. Gururaj Shet Asst. Professor P G DEPT. OF MANAGEMENT STUDIES AND RESEARCH CENTRE‚ PESITM‚ SHIVAMOGGA 577 204 (KARNATAKA) Contents Introduction Automotive Industry in India Profile Audi in India Products Channel of Distribution STP Analysis SOWT Analysis 4 P’s of Audi Competitor Conclusion Introduction automotive industry in India The automotive
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SEMINAR 4 - Semester 1 2015 Deegan Topic 6: Chapter 10: Reactions of capital markets to financial reporting Talin Raya – s2900133 QUESTION 1 – Question 10.9 (NEW): If individuals have access to insider information and are able to make large gains on a securities market as a result of using information that is not widely known‚ then is this an indication that the market is inefficient? Individuals that have access to insider information have a significant advantage over those that don’t in regard
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Frankenstein Socratic Seminar Questions 1. Explain the novel’s popularity. What makes the novel a classic? How is the story appropriate for today and our society? -Frankenstein is important because Shelley wrote this "horrifying" book about a creature made of dead body parts. It opened doors to all kinds of science fiction and horror. It was one of the‚ if not the first of its’ kind. The monster was judged on his appearance. Becoming a symbol to today’s critical view of each other‚ and that in order
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Introduction: "Marketing is marketing‚ irrespective of the product or marketplace". This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries‚ perhaps the differences are in fact more marked? Intends to spark
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Socratic Seminar Questions 2. The pomegranate tree is a symbol of the different stages of Hassan and Amir’s friendship. "One summer day‚ I used one of Ali’s kitchen knives to carve our names on it: "Amir and Hassan‚ the sultans of Kabul.’ Those words made it formal: the tree was ours" (26). This quote represents Amir and Hassan’s relationship between them during their early childhood. They are extremely close and carving their names on the tree shows that they will be a part of each other’s
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Marketing Mix Paper Brian Morales MKT 421 October 15‚ 2012 Kim Houseman Marketing Mix Paper Nowadays‚ for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product‚ place‚ price‚ and promotion. If one uses these four P’s one will notice that each of these cover their own
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Socratic seminar questions 3. What does Fitzgerald mean when he says ““The truth was that Jay Gatsby of West Egg‚ Long Island‚ sprang from his Platonic conception of himself…so he invented just the sort of Jay Gatsby that a seventeen –year-old boy would be likely to invent‚ and to this conception he was faithful to the end”(98)? Gatsby was from new money where he and his parents had to work hard on plantations in order to make a living. Early in his lifetime‚ he created a “platonic [concept] of
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1. Introduction 2. The Marketing Environment examined 3.0 The French Premiere of” Plus ca change‚ plus c’est la meme chose” 4.0 The super galactic cruise “back to the future”: A visit to Cova and Cova and their tribal theories as a new marketing paradigm? 5.0 Brands that have stood the test of time 6.0 Brand Longevity as an equity 7.0 Grand Finale- Evaluation and conclusions on “Can tribal marketing create and sustain brand longevity?”
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