Lp. 6 AS/AD Model of 1990”s In the late 1990”s a growing number of economist argued that the world policymakers were focusing on too much fighting inflation. The economists also argued that the technical level of potential output had risen. Show their argument using the AS/AD model. During the 1970s and 1980s inflation had risen to relatively higher levels as compared to the earlier decades. The tightening of the monetary policy was one of the actions that lead to the fall inflation rate
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Video vs Print Marketing In today’s environment when consumer’s preferences are changing faster than ever‚ advertising requires a suitable mix of both Video Marketing (TV/Online/Mobile) and Print Marketing (Newspapers/Magazines/Direct mailers). U.S. domestic advertisement spending (FY2009) clearly indicated the spread over both video and print media (TV-$58.3 billion‚ Magazines - $20.9 billion‚ Newspapers - $18.6 billion). Research shows that average time spent by consumers per day using Video
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the workplace or out with large groups of people but are seen at home thinking about the immediate future and their financial needs. Often‚ such portrayals may generate a sense of uneasiness‚ as viewers compare themselves to the older adults in the ad. They tend to ask themselves questions to judge whether they are doing better than them. In advertisements for food products‚ elders are often seen as the doting grandparents or as empty nesters. Again‚ they are seen primarily in the home and not out
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DES102 Semiotics speech | Harrison O’Connor | | | | | | | DES102 Speech Good afternoon ladies and gentlemen my name is Harry O ’Connor and today I am here to talk to you about the strong signified meaning to young men and teenagers the Lynx deodorant company is able to achieve in their advertisements. Throughout this talk I will be deconstructing the text through the denotative and connotative meaning that the advertisement conveys. Firstly‚ before we begin‚ I will show you
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Kellogg Frosted Flakes Ad analysis In the Kellogg’s Frosted Flakes commercial‚ the advertisement contradicts Parkin’s point of gender role stereotypes because it shows a father preparing food while spending time with his child. While Parkin’s theory about gender roles in advertising was based on 20th century mentality‚ this advertisement shows a modernized version of advertising industry by limiting gender roles stereotypes. It disproves one of “the ideology that identified women as homemakers and
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one that targets a wide variety of women. The purpose of this ad is to find a topic that all women can relate to‚ and that topic is the Nineties. Elements like a huge cassette tape and the phrase “as if” transports the viewer back in time‚ so Essie can introduce their new line of nineties themed nail polishes. This ad’s theme of the nineties evokes nostalgia in women of all ages and connects them to the Essie brand. To start off‚ this ad has a lack of color except for the periwinkle polish that is
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Ads for Aids There are over a million successful marketing campaigns in the world‚ but the question is‚ what makes them so successful and why do people donate and feel so drawn to such campaigns? The answer‚ is grabbing the attention or sympathy of a potential buyer or client. Being able to do such things requires including things that may relate to ones life but also something that makes people think that their lives will be better if they associate themselves with a product or
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The image incorporates the color blue throughout the whole picture as the main focus point in the ad. I feel they added this to the image to better advertise BluCigs and get people to remember their brand through the color blue. The ad has several different advertisement strategies in it‚ the color scheme was a main one but the ad uses ethos pathos and logos to also advertise better. The ad uses ethos in it because
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MERCURIAL‚ THE NEW VAPOR 8 This new Nike ad is trying to expose a new soccer shoe called MERCURIAL. It is a shoe that Nike claims will help soccer players to achieve high-speed‚ control and lightweight explosiveness on the field and it is designed for elite-level play at top speeds. This product is aimed to young soccer players stating that they can be good athletes but with this shoes their performance and speed will be enhanced‚ making them better players on the pitch. This picture shows a
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The Sugar Ad a) The target audience at a first glance seems to be mothers who are deciding food for their children. The title of the advertisement asks‚ “Which would you rather put on your kids’ cereal?” This question is in large bold letters which is directed towards mothers because‚ generally speaking‚ mothers are often the ones to prepare meals‚ buy groceries‚ and set the table for the family. Consequently‚ mothers are more often concerned than fathers with what their children eat. However
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