market of Mauritius. For a total population size of approximately 1‚ 2 million‚ toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal‚ Close up‚ Casino and other make of toothpaste. Nowadays to be able to survive in this fierce competition world‚ firms need
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your product in terms of * Competitive position * Market attractiveness COLGATEColgate was the first toothpaste in a collapsible tube‚ introduced in 1896‚ when it had previously been sold in glass jars since 1873‚ Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The product does contain fluoride‚ at a lower concentration so
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people. Mainly ones that have to do with health and the medical field. For example‚ there are television advertising commercials about the Sensodyne toothpaste for sensitive teeth. They always have doctors show up talking about "how they recommend this toothpaste because it works for my patients." I am also guilty from this because I have used and bought Sensodyne in the
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* Introduction- The VICCO Group Founded in 1952 by late Shri K.V.Pendharkar‚ The VICCO Group has emerged today as makers of the best internationally known products of the Ayurveda‚ the ancient Indian system of natural medicines. Under the table guidance of Shri. G.K.Pendharkar‚ Chairman‚ the company has established strong foothold in almost every developed country in Asia‚ Europe‚ America‚ Africa and Australia. * Logo- * Segment of market Middle end (middle class) e.g. - Fair & lovely
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Consumer Healthcare in 2007. He introduced the Horlicks Foodles in August‚ 2010 which was a totally new and unrelated category for a health-beverage maker like GSK. It was a bold and risky step for GSK as they had already faced failure of Aquafresh toothpaste and Ribena‚ the black current drink. But with out of box thinking and able leadership of Mr Zubair Ahmed‚ they not only tapped the high potential of noodles market in India but were also able to grab 6% market share in south & east. According
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Market Trends The Philippines’ arena for oral care is slowly being recognized internationally. “Dental Tourism” has been an increasing trend. It is a subgroup under medical tourism. As the cost of living in the Philippines cost a lot lower than they are in the U.S. or than in the U.K‚ so does the cost of dental treatments. Dentists in the Philippines offer high quality service with reasonable prices and with the added benefit of easier communication with tourists because of the Filipino dentist’s
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Commercials has a great influence in our day to day lives. All commercials‚ basically attempt to persuade the people to buy the products. Commercials let people know about the new products the company (ex. Apple) launches and reminds the customer that their product is superior to the competitor’s product. The commercial explains why their product is different and effective than the competitor’s product and influences the customer about the benefits of the product. To gain the attention of
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The Campaign Strategy for Close Up Toothpaste Introduction: The Unilever group is responsible for the creation and maintenance of thirteen successful global brands. Close Up is one of two oral health care brands under the Unilever umbrella‚ and is fairly unknown in the U.S. market and comparatively lacking marketing support. The American company that owns the licensing rights to Close Up‚ Church & Dwight Co.‚ also leads the way in marketing some of the bigger name brands. The oral health care market
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dentists. Out of these 25%‚ 72% claimed that their dentist did not recommend toothpaste brands. But out of the 7 respondents who were recommended toothpastes by their dentists‚ 6 respondents changed their toothpaste. This indicates a high level of involvement. 84% of the respondents claimed to not have any oral health problems. But out of the 15% who did have oral health problems‚ 33.33% of them changed their toothpaste to solve the problem. This again indicates a high level of involvement. Also
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Market leaders in Oral care § Colgate consistently won India’s no 1 brand of the year award from last three years § Colgate Ranked among Best Employer in India In the oral care product segment following Colgate Palmolive are the toothpaste available in Indian market: 1. Colgate Dental Cream 2. Colgate Total 12 3. Colgate Sensitive 4. Colgate Sensitive-Pro-Relief 5. Colgate Max Fresh 6. Colgate Kids Tooth Paste 7. Colgate Fresh Energy Gel
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