Vicco Company
* Introduction-
The VICCO Group Founded in 1952 by late Shri K.V.Pendharkar,
The VICCO Group has emerged today as makers of the best internationally known products of the Ayurveda, the ancient Indian system of natural medicines. Under the table guidance of Shri. G.K.Pendharkar, Chairman, the company has established strong foothold in almost every developed country in Asia, Europe, America, Africa and Australia.
* Logo-
* Segment of market
Middle end (middle class) e.g. - Fair & lovely Vicco Ponds himani fairever
* Export.
VICCO has been successfully carving out a niche for itself in the field of dental & skin care globally. The company is exporting its products to countries like U.S.A., Canada, Mexico, Surinam, Africa, Mauritius, Fiji, Saudi Arabia, Kuwait, U.A.E., Qatar, Oman, U.K., Germany, Holland, Italy, Cyprus, Srilanka, Hongkong, Singapore, Malaysia, West Indies, Iceland, Australia, New Zealand, and France amongst others.
* Characteristics of Vicco Product-
* Prices are much higher than other herbal product * Irrelevant advertising * Wrong positioning * Cost of raw material * Coping up with changing times.
* Role of vicco-
They carried the benefits of Ayurveda to common man.
They convinced the people that Ayurvedic medicinal ingredients were more effective and were free from side-effects.
They went a long way in reviving India's ancient science of natural healing, viz. the 'Ayurveda'
* Branches-
|
Goa-
The new spacious factory was constructed in March 1997; It is located in an Industrial belt in Corlim, a beautiful place of Goa, on a height of about 150 feet above the ground level and about 14 km from Panaji, the capital of Goa. The area of the plot is measuring 5, 20,000 sq.ft. With a factory built up area of approx. 90,000 sq.ftNagpur- |
The new unit of VICCO Laboratories was constructed in 1986. It is located in an industrial area of M.I.D.C. in Nagpur, on a plot of land measuring
The VICCO Group Founded in 1952 by late Shri K.V.Pendharkar,
The VICCO Group has emerged today as makers of the best internationally known products of the Ayurveda, the ancient Indian system of natural medicines. Under the table guidance of Shri. G.K.Pendharkar, Chairman, the company has established strong foothold in almost every developed country in Asia, Europe, America, Africa and Australia.
* Logo-
* Segment of market
Middle end (middle class) e.g. - Fair & lovely Vicco Ponds himani fairever
* Export.
VICCO has been successfully carving out a niche for itself in the field of dental & skin care globally. The company is exporting its products to countries like U.S.A., Canada, Mexico, Surinam, Africa, Mauritius, Fiji, Saudi Arabia, Kuwait, U.A.E., Qatar, Oman, U.K., Germany, Holland, Italy, Cyprus, Srilanka, Hongkong, Singapore, Malaysia, West Indies, Iceland, Australia, New Zealand, and France amongst others.
* Characteristics of Vicco Product-
* Prices are much higher than other herbal product * Irrelevant advertising * Wrong positioning * Cost of raw material * Coping up with changing times.
* Role of vicco-
They carried the benefits of Ayurveda to common man.
They convinced the people that Ayurvedic medicinal ingredients were more effective and were free from side-effects.
They went a long way in reviving India's ancient science of natural healing, viz. the 'Ayurveda'
* Branches-
|
Goa-
The new spacious factory was constructed in March 1997; It is located in an Industrial belt in Corlim, a beautiful place of Goa, on a height of about 150 feet above the ground level and about 14 km from Panaji, the capital of Goa. The area of the plot is measuring 5, 20,000 sq.ft. With a factory built up area of approx. 90,000 sq.ftNagpur- |
The new unit of VICCO Laboratories was constructed in 1986. It is located in an industrial area of M.I.D.C. in Nagpur, on a plot of land measuring