"Servicescapes of cinemas" Essays and Research Papers

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    about three important concepts. These concepts are marketing as a business philosophy‚ the understanding of customer value‚ followed by the link between marketing and customer value. In addition‚ this essay will be using the Village “Gold Class” Cinema as example of the concepts’ application. MARKETING Marketing as a business philosophy has grew astoundingly for the past few decades. It becomes one of the influential subjects that being thoroughly explored in the society. Many have tried to

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    The Filmmakers Contributions

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    Examine the contributions of Spanish film makers since the 1978‚ to the development of this art form Spanish cinema is an art form that has been developing since the first day it arrived in Spain and since 1896 (Maps of the world 2009) it has been a major feature of Spanish Culture. With cinema rapidly increasing and the amount of theatres reaching to almost 3000 by 1930’s (Jordan 2002) visual culture of Spain became a massive demand for Spaniards. With the rising of Francisco Franco and the Civil

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    famous multiplex cinema chains in Vietnam. In recently years‚ movie-going is more and more familiar with Vietnamese people and Megastar is among popular cinema systems .The objective of this study was to find out the factors making Megastar Cineplex system successful. To collect data we will send questionnaire form to 60 guests coming to Megastar cinemas on Friday‚ Saturday and Sunday evenings‚ ask them to fill the form and collect questionnaires; besides‚ we will interview the Cinema Manager (or Assistant

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    Image In Jean Epstein’s 1923 essay on cinema ‘On Certain Characteristics of Photogénie’‚ he immediately invites the idea of a spectrum in film‚ where the art of cinema and the film industry are‚ in their most exclusive forms‚ at opposite ends of the said spectrum. Through metaphor he alludes to the important argument: ‘can the art of cinema exist without the film industry?’ (or vice versa) or‚ ‘should films be made which utilise both the art of cinema and the film industry (ones which fall into

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    survey and research

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    EFFECTS OF CINEMA ON THE YOUTH OF G.C.U.F A CONTENT ANALYSIS SUBMITTED TO GOVERNMENT COLLEGE UNIVERSITY FAISALABAD IN FULFILMENT OF THE REQUIREMENTS FOR THE SUBJECT OF RESEARCH BY AWAIS SATTAR DEPARTMENT OF MASS COMMUNICATION GOVERNMENT COLLEGE

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    100 Years of Bollywood

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    2012 [ ] An anthem for Indian cinema As the country celebrates 100 years of Indian films‚ film personalities salute the industry in their unique ways ith Indian cinema celebrating its glorious 100 years‚ Bollywood seems to be charged up for the event. Renowned lyricist Prasoon Joshi has written a centenary anthem for the Indian cinema‚ which was sung on the occasion of IIFA Awards in Singapore this year. “The anthem celebrates 100 years of Indian Cinema‚” Joshi told mediapersons. The IIFA

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    last few years‚ there has been a revival of cinema in Pakistan. The cinema culture has been developed. People have found a new form of entertainment to pass quality time with their friends and family. However‚ the opening of cinemas has created few issues as well. One of the most debated issues is whether screening of Indian movies should be allowed in Pakistan or not. Both side of argument exists and will be discussed in the following article. Cinema owners support the stance of screening of Indian

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    Movie Theatre

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    emergence of new technology around the world cinema enthusiasts have taken the effort of developing cinema halls that includes best quality audio‚ visual and entertainment aspects. Despite the fact that we do have 2D and 3D cinemas in Sri Lanka‚ we do not have customized 3D cinemas which are also affordable. Taking this in to consideration our team has come up with the Xtreme cinema‚ where we hope to provide international standard experience. Xtreme cinemas’ are targeting to give a thrilling experience

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    7ps of marketing

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    centres. The distribution channel TGV had used is through internet and retail. Customers can purchase TGV cinemas ticket through the official website of TGV or at any TGV cinema outlets. But only customer age older than 18 years old can purchase its movie tickets online. People The staffs who sell ticket are required to be able to speak in English and Bahasa Malaysia. Besides that‚ staffs of TGV cinema are required to wear a red uniform that is provided by them. They are also required to have a minimum

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    TGV

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    1.0. Introduction TGV Cinemas Sdn Bhd‚ formerly known as Tanjong Golden Village Sdn Bhd. TGV Cinema was incorporated in Malaysia on 28 June 1994 under the Act as a private company limited by shares under the name Tanjong Golden Village Sdn Bhd. It uses its current name on 1 December 2004. TGV Cinemas Sdn Bhd is a wholly owned subsidiary of Tanjong Public Limited Company. TGV is the second largest cinema chain in Malaysia after Golden Screen Cinema (GSC). These are the two main cinematic giants in

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