film (Autorenfilm) had already been coined (Hayward‚2000: 20). Hayward believed that the Autorenfilm emerged partly as a response to the French Film d’Art (art cinema) movement‚ which began in 1908. Film d’Art was particularly successful in attracting middle-class audiences to the cinema theatres because of its respectability as art cinema (Hayward‚ 2000: 20). Autorenfilm is also associated with a more polemical issue regarding questions of authorship. Film writers of started campaigning for
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Aesthetic of Hunger Glauber Rocha Leaving aside the type of informative introduction which characterizes discussions about Latin America‚ I prefer to situate the relation between our culture and civilized culture in term less reduced than those which characterize the European observer’s analysis. While Latin America bemoans its general wretchedness‚ the foreign interlocutor cultivates a taste for this wretchedness not as a tragic symptom‚ but rather as simple formal information for his field
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easyGroup’s Planned Entry into the UK Cinema Market Generic Strategy Choice In the industry-wide scope‚ the EasyGroup adopted the cost leadership strategy‚ focusing on the cost-conscious or price-sensitive customers. From their past achievement in the airline business‚ EasyJet‚ it successfully won the market share by operating at a lower cost than its rivals. In their new venture plan: the EasyCinema‚ they planned to deploy the principles of yield management for the pricing strategy‚ plus to adopt
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conversations involving time for gist and specific information Context: Conversations relating to specific venue i.e. cinema‚ exhibition and concert. Evidence (How will I know I have achieved the aim?): Students are able to gist information relating to price‚ time and type of event by listening to the conversation audio. Students are also able to use new lexis (cinema/exhibition/concert). Materials 1. H/O – Advert samples containing blanks to be filled Assumptions Topic
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A proposal to analyse the relative importance of brand management in the service sector and the brand strategies employed by the cinemas in the UK. Introduction The proposed subject area for this project is brand management. The organisation which I have chosen to use as my ‘host’ is ODEON cinema. The topic Brand Management is of interest to me because I personally am a brand fan. Before choosing a certain product‚ I look at what the brand is before buying the product. It is important in relevance
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Themed Entertainment Design: Representing the World of Cinema with an emphasis on Indian Cinema. Deeya Laki Rajan Faculty of Architecture‚ Manipal University Karnataka‚ India. ABSTRACT So what do Themed Spaces and Motion Pictures have in common? And what is their relation to Architectural Design? The answer: An irrevocable need to tell a story. Built spaces are at once storytellers and part of the story being told. This dissertation is a study of how stories can be narrated both through
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Have you ever watched a downloaded movie before it reaches cinema? This is known as media piracy and it is destroying the auratic viewing experience of viewing a film in cinema. In the following essay I will look at the short essay‚ The Work of Art in the Age of Mechanical Reproduction‚ written by Walter Benjamin (1936) and what he means by this ‘aura’ of uniqueness. I will provide a visual example to explain this concept. This discussion will relate to the notion of distance‚ and also how Benjamin
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Y.S.IRINE JIJI K.P. ATHITHYA Associate Professor in Commerce II BCOM B PSG College of Arts and Science PSG College of Arts and Science Coimbatore – 14 Coimbatore – 14 __________________________________________________________________________________ SERVICE SECTOR - CURRENT MARKETTING NATURE INTRODUCTION Services are deed process and performance. Service includes all economic activities whose output is not tangible. The world
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is a part of the diversified Bijli Group‚ which has interests in transport‚ finance and construction sectors all over India. After a downturn in the industry in late 80s when the onslaught of video wars as at its peak cinema rejuvenated with the latest international trends in cinema exhibition reached India’s shores swiftly with the arrival of satellite TV. The capitals cosmopolitan audience was becoming increasingly aware of the advanced cinematic technology that enhances the movie going experience
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teenage race? The cinema of adolescence brings an image of youth‚ Juno (2007)‚ The Breakfast Club (1985) all encounter specific stereotypes which encourage teenagers. The youth culture is influenced by many things each and every day. The society‚ parents‚ care givers; all of these help influence youth. But the most important factor to help give the a visual of what teenagers are today are in fact films. You are left wondering how films help influence the teenage race? The cinema of adolescence brings
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