Marketing Pvr
A PROJECT REPORT
ONSUBMITTED BY:
Name: Taniya Jain
Enroll No.: 12BSPHH011119
Course: Marketing Manegement
Seat No.: 76 Sec: F
Acknowledgements
“Thanks giving seem to be the most Pleasant of all jobs, but it is difficult when one tries to put into words.”
I owe a great many thanks to a great many people who helped and supported me during my research for the project.
My deep sense of gratitude, to Prof. K.C. Prakash for his continued support and guidance. He has always lent a helping hand and been there when needed.
I also appreciate and would like to thank the helpful people at IBS Hyderabad who helped me knowingly and unknowingly in one way or the other.
At the end I would also like to thank ICFAI BUSINESS SCHOOL and my friends without whom this
Project would have been a distant reality.
INDEX S.NO. | TOPIC | PAGE NO. | 1 | Introduction | 4 | 2 | Major Competitors | 5 | 3 | Market Share | 6 | 44.14.24.3 | Comparative Study ON SCALE OF 7 P’sPVRBig CinemasINOX | 71113 | 55.15.25.3 | Competitive AdvantagePVRBig CinemasINOX | 141515 | 6 | Recommendations | 15 |
1. INTORODUCTION
Priya Exhibitors Pvt. Ltd is a part of the diversified Bijli Group, which has interests in transport, finance and construction sectors all over India. After a downturn in the industry in late 80s when the onslaught of video wars as at its peak cinema rejuvenated with the latest international trends in cinema exhibition reached India’s shores swiftly with the arrival of satellite TV. The capitals cosmopolitan audience was becoming increasingly aware of the advanced cinematic technology that enhances the movie going experience and this had whetted their appetite for watching movies on the “big screen“. To cater to the increasingly sophisticated tastes of the audience Priya exhibitor Pvt. Ltd. totally refurbished the existing cinema in June 1991 including installation of a Dolby stereo sound system. They also gained exclusive rights to screen
ONSUBMITTED BY:
Name: Taniya Jain
Enroll No.: 12BSPHH011119
Course: Marketing Manegement
Seat No.: 76 Sec: F
Acknowledgements
“Thanks giving seem to be the most Pleasant of all jobs, but it is difficult when one tries to put into words.”
I owe a great many thanks to a great many people who helped and supported me during my research for the project.
My deep sense of gratitude, to Prof. K.C. Prakash for his continued support and guidance. He has always lent a helping hand and been there when needed.
I also appreciate and would like to thank the helpful people at IBS Hyderabad who helped me knowingly and unknowingly in one way or the other.
At the end I would also like to thank ICFAI BUSINESS SCHOOL and my friends without whom this
Project would have been a distant reality.
INDEX S.NO. | TOPIC | PAGE NO. | 1 | Introduction | 4 | 2 | Major Competitors | 5 | 3 | Market Share | 6 | 44.14.24.3 | Comparative Study ON SCALE OF 7 P’sPVRBig CinemasINOX | 71113 | 55.15.25.3 | Competitive AdvantagePVRBig CinemasINOX | 141515 | 6 | Recommendations | 15 |
1. INTORODUCTION
Priya Exhibitors Pvt. Ltd is a part of the diversified Bijli Group, which has interests in transport, finance and construction sectors all over India. After a downturn in the industry in late 80s when the onslaught of video wars as at its peak cinema rejuvenated with the latest international trends in cinema exhibition reached India’s shores swiftly with the arrival of satellite TV. The capitals cosmopolitan audience was becoming increasingly aware of the advanced cinematic technology that enhances the movie going experience and this had whetted their appetite for watching movies on the “big screen“. To cater to the increasingly sophisticated tastes of the audience Priya exhibitor Pvt. Ltd. totally refurbished the existing cinema in June 1991 including installation of a Dolby stereo sound system. They also gained exclusive rights to screen