Quarter 1 In quarter we allocated sales peoples salaries‚ bonuses‚ quotas and market share basing on the following information. Bob Being oldest and most experienced of all the five sales people‚ we offered him a higher salary and high target for the quarter because basing on his experience he was capable of meeting the quota and he deserved the salary. Bob needed a higher salary so as to keep him motivated and thank him for being with the company for that long. Emily She was the best sales
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Relative Market Share Strategical Analysis: All the marketed products of “Abbott Laboratories” have their own market value‚ their growth rate and market share. Abbott Laboratories has its own myth of fantasy in its all products; they can be stated in B.C.G Matrix for their own reasoning market share‚ market growth rate and profitability. Nutritional Products: Nutritional products are stated as stars because Abbott Laboratories are market giants for this category in growth‚ share and profitability
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Environmental analysis (PESTEL ‚ 5 forces Political The political changes are likely to influence Whirlpool only insomuch it can affect the markets the company sells to ‚ causing political instability that will wreak havoc in the economy . The company has already sustained ‚ for instance ‚ losses in South America - it can suffer more if the region experiences riots or major political upheavals Economic The organization is affected by the prosperity of people in the markets it targets that will
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Definition 1. “BCG matrix (or growth-share matrix) is a corporate planning tool‚ which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share axis (horizontal axis) and speed of market growth (vertical axis) axis.” 2. “Growth-share matrix is a business tool‚ which uses relative market share and industry growth rate factors to evaluate the potential of business brand portfolio and suggest further investment strategies.” Understanding the tool BCG matrix is
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1. Share your ideas of taking opportunities that life offers. Do you think it is worth taking risks in life? (Missed Opportunities) This story is about James Graham‚ who had been working in the government service all his life. And now he retired and was doubting whether he had chosen the right profession. He was thinking about his brother‚ who had run away from the family at the age of 17. And they didn’t get in touch with him for a few years. And some years later‚ his brother sent a postcard to
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future. Understanding The Model Market Share and Market Growth To understand the Boston Matrix‚ you need to understand how market share and market growth interrelate. Market share is the percentage of the total market that is being serviced by your company‚ measured either in revenue terms or unit volume terms. The higher your market share‚ the higher the proportion of the market you control. The Boston Matrix assumes that if you enjoy a high market share you will be making money. (This assumption
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into four (4) categories based on two (2) dimensions which are their relative market share and market growth rate. Question 1. Dogs: hold low market share compared to competitors and operate in
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The BCG Matrix has a few different names. It is also called the Growth-Share Matrix‚ Portfolio Analysis‚ and The Boston Matrix. Management consultants at the Boston Consulting Group developed their matrix in the early 1970s. They designed it to help managers at large corporations decide which business units they should invest in Mindtools.com‚ 2014). So‚ which areas of the business deserve more resources and investment? The BCG Matrix consists of four categories based on the growth rate of the industry
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Portfolio" introduces the growth-share matrix. This framework categorizes products within a company’s portfolio as stars‚ cash cows‚ dogs‚ or question marks according to growth rate‚ market share‚ and positive or negative cash flow. By using positive cash flows a company can capitalize on growth opportunities. Question Marks Question marks are products that grow rapidly and as a result consume large amounts of cash‚ but because they have low market shares they don’t generate much cash. The
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measures a company’s relative market share on the horizontal axis and its growth rate on the vertical axis. 20% MarketGrowth rate 10% 10x 4x 2x 1.5x 1x 0.5x 0.4x 0.3x 0.2x 0.1x Relative Market Share THE GROWTH SHARE MATRIX- the market growth rate on the vertical axis indicates the annual growth rate of the market in which the business operates. It ranges from 0 to 20 percent. A market growth rate above 10 percent is considered high. Relative market share‚ which is measured on the horizontal
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