or do not know the answer. People assume that others probably know more than the do. This may apply to the Jenness and Sherif studies. NORMATIVE INFLUENCES people want to be accepted as part of the group‚ don’t want to be different. This may apply to the Asch studies. Types of conformity Kelman believed there were three types of conformity: COMPLIANCE
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of conformity by Muzafer Sherif. In these studies Sherif made use of a phenomenon known as the auto-kinetic effect‚ whereby a point of light in an otherwise totally dark room will appear to move randomly. In the first experimental condition‚ subjects were invited to estimate the amount of movement’ they observed. When the subjects were asked individually a huge range of answers were given. Sherif recorded each subject’s response. In the second experimental condition‚ Sherif gathered the subjects into
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relevant society and or culture. Social norms are the concepts which cause an individual to conform often because of a desire to be accepted and liked by others - also known as the normative influence. To research conformity to a group norms‚ Sherif (1935) and Asch (1951) both conducted valuable
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The power of social influence has been a subject of extensive research (Hogg‚ 1992). The notion that groups working towards a mutual goal perform better than independent individuals has been largely accepted not only by social psychologists but also by employers (Abrams‚ Wetherell‚ Cochrane‚ Hogg & Turner‚ 2001). Employers for example would often suggest team building exercises because they recognize the importance of group cohesiveness and entitattivity (Baron‚ Brainscombe‚ & Byrne‚ 2009). Group
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order to fit in with a particular group. This change is in response to real (involving the physical presence of others) or imagined (involving the pressure of social norms / expectations) group pressure. SHERIF Muzafer Sherif (1935) conducted a lab experiment study on conformity in 1935. Sherif conducted this study by putting participants in a dark room and told them to watch a pinpoint of light and report how far it moved. However psychologists had discovered that a small‚ still light in a dark
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between 1957 and 1959. He accustomed an adaptation method developed by the social psychologist Solomon Asch. Asch came to Harvard as a visiting lecturer in 1955‚ and Milgram was selected to be his teaching and research associate. Milgram turned out to be so closely acquainted with Asch’s conformity experiments. Asch was expelled from academia’s Eden‚ it was a very hurtful experience for Milgram‚ he acknowledged a proposal to lead the social psychology program at the Graduate Center of the City University
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they believe that the majority is right and better informed then they are. Sherif (1935) conducted a study to test this theory in which he put the participants in a darkened room with a stationary point of light and asked them to say how much the light seemed to move and in what direction‚ with the participants giving their individual answers. Sherif then put them into groups of three and asked them to answer again. Sherif found that the participants changed their answer to reflect the groups as they
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psychologist Stanley Milgram writes‚ “Obedience is as basic an element in the structure of social life as one can point to. Some system of authority is a requirement of all communal living…” (693). This theory of human obedience to an authoritative figure or group pressure drives psychologists Stanley Milgram as well as authors Doris Lessing and Solomon E. Asch to perform a series of separate experiments in order to understand human obedience and its causes. Doris Lessing and Solomon E. Asch believe that
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the ability to influence our thoughts and actions in ways that are consistent with the groups ’. Lessing ’s essay helps set the context to understand the experiments that social psychologists Solomon Asch‚ Stanley Milgram and Philip Zimbardo conducted to explain conformity and obedience. Solomon Asch ’s experiment in "Opinions and Social Pressure" studied a subject ’s ability to yield to social pressure when placed within a group of strangers. His research helped illustrate how groups encourage
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situation where they could feel uncomfortable due to the pressure to go against their own judgements. Asch used 50 male participants from a college in USA‚ the results may have been different if both male and female participants were used. The age of the participants may have also had an effect on the results. It may lack cross cultural validity as the study was only conducted in the USA‚ if Asch were to repeat the study in a different culture the results may or may not be the same. The main disadvantages
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